TTD insider buying – Trade Desk, Inc.
7 insider purchases since 2016 worth $154.0M by 4 different insiders. Last 12 months: 1 purchases, $148.1M. Most recent filing: 2026-03-04.
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 5 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| Green Jeffrey Terry CEO | $148.1M 1× · 6,000,000 sh | 2026-03-02 2026-03-02 | 64× · $1,419.6M last 2025-05-12 | 7,608,547 shares as of 2026-08-18 | Holds (sold earlier) |
| FALBERG KATHRYN E Director | $3.9M 3× · 120,000 sh | 2016-11-14 2017-06-15 | 8× · $77.5M last 2026-03-05 | 508 shares as of 2026-03-25 | Sold part |
| WELLS DAVID B Director | $1.1M 2× · 25,500 sh | 2017-03-03 2022-05-25 | 8× · $15.1M last 2025-05-13 | 95,623 shares as of 2025-05-15 | Sold part |
| Falk Thomas Director | $900,000 1× · 50,000 sh | 2016-09-26 2016-09-26 | 12× · $82.1M last 2020-05-11 | 1,901 shares as of 2020-05-28 | Sold part |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 1 | $148.1M | 1 | 2 | $5.8M |
| 2025 | 0 | – | – | 13 | $195.4M |
| 2024 | 0 | – | – | 36 | $323.4M |
| 2023 | 0 | – | – | 33 | $164.2M |
| 2022 | 1 | $801,675 | 1 | 6 | $3.4M |
| 2021 | 0 | – | – | 48 | $509.2M |
| 2020 | 0 | – | – | 58 | $237.8M |
| 2019 | 0 | – | – | 83 | $382.8M |
| 2018 | 0 | – | – | 57 | $196.9M |
| 2017 | 3 | $2.1M | 2 | 59 | $613.5M |
| 2016 | 2 | $3.0M | 2 | 1 | $5.4M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-03-04 | Green Jeffrey Terry | CEO | 6,000,000 | $24.68 | $148.1M | SEC | |
| 2022-05-27 | WELLS DAVID B | Director | 17,500 | $45.81 | $801,675 | +19.6% | SEC |
| 2017-06-16 | FALBERG KATHRYN E | Director | 20,000 | $48.06 | $961,200 | +33.3% | SEC |
| 2017-03-06 | WELLS DAVID B | Director | 8,000 | $35.50 | $284,000 | SEC | |
| 2017-03-03 | FALBERG KATHRYN E | Director | 20,000 | $43.38 | $867,600 | +50.0% | SEC |
| 2016-11-16 | FALBERG KATHRYN E | Director | 80,000 | $25.85 | $2.1M | SEC | |
| 2016-09-28 | Falk Thomas | Director | 50,000 | $18.00 | $900,000 | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-06-01 | Jacobson Samantha | Director | 53,681 | $21.14 | $1.1M | Sale | SEC |
| 2026-03-09 | FALBERG KATHRYN E | Director | 152,828 | $30.46 | $4.7M | Sale | SEC |
| 2025-09-12 | Cunningham Andrea Lee | Director | 1,403 | $48.20 | $67,625 | Sale | SEC |
| 2025-08-11 | GRANT JAY R | Officer | 51,290 | $91.18 | $4.7M | Pre-planned (10b5-1) | SEC |
| 2025-05-19 | Schenkein Laura | CFO | 4,809 | $76.66 | $368,662 | Pre-planned (10b5-1) | SEC |
| 2025-05-15 | WELLS DAVID B | Director | 28,638 | $79.88 | $2.3M | Sale | SEC |
| 2025-05-14 | Green Jeffrey Terry | CEO | 29,877 | $80.03 | $2.4M | Pre-planned (10b5-1) | SEC |
| 2025-05-13 | Schenkein Laura | CFO | 6,374 | $70.00 | $446,180 | Pre-planned (10b5-1) | SEC |
| 2025-02-13 | Green Jeffrey Terry | CEO | 400,000 | $120.68 | $48.3M | Pre-planned (10b5-1) | SEC |
| 2025-02-03 | Green Jeffrey Terry | CEO | 143,985 | $121.82 | $17.5M | Pre-planned (10b5-1) | SEC |
| 2025-01-30 | Jacobson Samantha | Officer | 4,298 | $118.56 | $509,551 | Pre-planned (10b5-1) | SEC |
| 2025-01-23 | Green Jeffrey Terry | CEO | 922,158 | $123.43 | $113.8M | Pre-planned (10b5-1) | SEC |
| 2025-01-10 | Green Jeffrey Terry | CEO | 18,207 | $125.44 | $2.3M | Pre-planned (10b5-1) | SEC |
| 2025-01-02 | Jacobson Samantha | Officer | 4,297 | $119.46 | $513,316 | Pre-planned (10b5-1) | SEC |
| 2025-01-02 | GRANT JAY R | Officer | 18,524 | $119.35 | $2.2M | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 396 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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