SONO insider buying – Sonos Inc
17 insider purchases since 2016 worth $83.8M by 11 different insiders. Last 12 months: 6 purchases, $47.9M. Most recent filing: 2026-03-17.
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 1 older purchase (before the 5-year window) is listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| Coliseum Capital Co-Invest IV, L.P. 10% Owner | $24.8M 3× · 1,609,203 sh | 2026-02-04 2026-03-13 | – | 36,002,604 shares as of 2026-03-17 | Holds - never sold |
| Coliseum Capital, LLC 10% Owner | $17.4M 2× · 1,554,770 sh | 2025-07-25 2025-08-01 | – | 29,333,065 shares as of 2025-08-05 | Holds - never sold |
| Shackelton Christopher S 10% Owner | $13.4M 2× · 1,034,707 sh | 2025-06-20 2026-02-23 | – | 33,592,405 shares as of 2026-02-25 | Holds - never sold |
| Coliseum Capital Management, LLC 10% Owner | $13.0M 1× · 920,000 sh | 2026-03-09 2026-03-09 | – | 35,183,684 shares as of 2026-03-11 | Holds - never sold |
| COLISEUM CAPITAL PARTNERS, L.P. 10% Owner | $8.5M 2× · 861,251 sh | 2025-04-03 2025-06-12 | – | 24,996,176 shares as of 2025-06-16 | Holds - never sold |
| Conrad Thomas CEO | $2.0M 2× · 154,625 sh | 2025-08-08 2025-11-17 | 2× · $343,838 last 2024-02-07 | 353,431 shares as of 2026-08-17 | Holds (sold earlier) |
| Volpi Michelangelo Director | $2.0M 1× · 53,666 sh | 2021-02-19 2021-02-19 | 10× · $94.3M last 2021-02-12 | 53,774 shares as of 2021-02-22 | Holds (sold earlier) |
| Gray Adam 10% Owner | $2.0M 1× · 182,406 sh | 2025-08-07 2025-08-07 | – | 29,805,560 shares as of 2025-08-11 | Holds - never sold |
| GENACHOWSKI JULIUS Director | $250,208 1× · 22,850 sh | 2025-08-08 2025-08-08 | 4× · $2.1M last 2026-07-28 | 167,664 shares as of 2026-07-30 | Sold part |
| Darrell Bracken Director | $249,894 1× · 22,412 sh | 2025-08-08 2025-08-08 | – | 62,177 shares as of 2026-03-06 | Holds - never sold |
| Casey Saori CFO | $248,633 1× · 22,727 sh | 2025-08-08 2025-08-08 | – | 245,308 shares as of 2026-08-17 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 5 | $46.9M | 3 | 3 | $1.7M |
| 2025 | 11 | $34.8M | 8 | 1 | $228,000 |
| 2024 | 0 | – | – | 9 | $2.5M |
| 2023 | 0 | – | – | 8 | $2.4M |
| 2022 | 0 | – | – | 6 | $30.1M |
| 2021 | 1 | $2.0M | 1 | 19 | $70.4M |
| 2020 | 0 | – | – | 22 | $329.5M |
| 2019 | 0 | – | – | 14 | $29.9M |
| 2018 | 0 | – | – | 1 | $28.8M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-03-17 | Coliseum Capital Co-Invest IV, L.P. | 10% Owner | 228,920 | $13.41 | $3.1M | +1.3% | SEC |
| 2026-03-11 | Coliseum Capital Management, LLC | 10% Owner | 920,000 | $14.09 | $13.0M | +5.4% | SEC |
| 2026-02-25 | Shackelton Christopher S | 10% Owner | 611,279 | $14.95 | $9.1M | +3.7% | SEC |
| 2026-02-17 | Coliseum Capital Co-Invest IV, L.P. | 10% Owner | 647,210 | $15.73 | $10.2M | +4.1% | SEC |
| 2026-02-06 | Coliseum Capital Co-Invest IV, L.P. | 10% Owner | 733,073 | $15.76 | $11.6M | +4.9% | SEC |
| 2025-11-18 | Conrad Thomas | CEO | 62,325 | $16.17 | $1.0M | +25.7% | SEC |
| 2025-08-11 | GENACHOWSKI JULIUS | Director | 22,850 | $10.95 | $250,208 | +22.5% | SEC |
| 2025-08-11 | Darrell Bracken | Director | 22,412 | $11.15 | $249,894 | +82.9% | SEC |
| 2025-08-11 | Conrad Thomas | CEO | 92,300 | $11.10 | $1.0M | +61.3% | SEC |
| 2025-08-11 | Casey Saori | CFO | 22,727 | $10.94 | $248,633 | +27.0% | SEC |
| 2025-08-11 | Gray Adam | 10% Owner | 182,406 | $10.79 | $2.0M | +1.2% | SEC |
| 2025-08-05 | Coliseum Capital, LLC | 10% Owner | 242,683 | $10.68 | $2.6M | +1.7% | SEC |
| 2025-07-29 | Coliseum Capital, LLC | 10% Owner | 1,312,087 | $11.28 | $14.8M | +9.9% | SEC |
| 2025-06-24 | Shackelton Christopher S | 10% Owner | 423,428 | $10.03 | $4.2M | +3.3% | SEC |
| 2025-06-16 | COLISEUM CAPITAL PARTNERS, L.P. | 10% Owner | 651,588 | $10.10 | $6.6M | +5.4% | SEC |
| 2025-04-07 | COLISEUM CAPITAL PARTNERS, L.P. | 10% Owner | 209,663 | $8.93 | $1.9M | +1.8% | SEC |
| 2021-02-22 | Volpi Michelangelo | Director | 53,666 | $37.35 | $2.0M | +49690.7% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-28 | Boone Karen | Director | 46,766 | $18.12 | $847,550 | Pre-planned (10b5-1) | SEC |
| 2026-09-03 | Boone Karen | Director | 10,000 | $15.39 | $153,900 | Pre-planned (10b5-1) | SEC |
| 2026-07-30 | GENACHOWSKI JULIUS | Director | 39,710 | $16.75 | $665,142 | Pre-planned (10b5-1) | SEC |
| 2025-12-05 | Lazarus Edward P | Officer | 12,000 | $19.00 | $228,000 | Pre-planned (10b5-1) | SEC |
| 2024-08-21 | Bouvat-Merlin Maxime | Officer | 37,256 | $11.53 | $429,562 | Pre-planned (10b5-1) | SEC |
| 2024-08-19 | Braman Shamayne | Officer | 6,438 | $11.56 | $74,423 | Pre-planned (10b5-1) | SEC |
| 2024-07-19 | Mason Christopher Scott | Officer | 10,000 | $14.45 | $144,500 | Sale | SEC |
| 2024-07-02 | Millington Nicholas | Officer | 7,730 | $14.70 | $113,631 | Pre-planned (10b5-1) | SEC |
| 2024-06-18 | Mason Christopher Scott | Officer | 20,000 | $15.44 | $308,800 | Sale | SEC |
| 2024-05-22 | Bouvat-Merlin Maxime | Officer | 40,222 | $16.54 | $665,272 | Pre-planned (10b5-1) | SEC |
| 2024-05-17 | Mason Christopher Scott | Officer | 20,000 | $17.57 | $351,400 | Sale | SEC |
| 2024-04-12 | Mason Christopher Scott | Officer | 20,000 | $17.62 | $352,400 | Sale | SEC |
| 2024-02-08 | Conrad Thomas | Director | 5,337 | $18.31 | $97,720 | Sale | SEC |
| 2023-11-17 | Bouvat-Merlin Maxime | Officer | 6,917 | $11.27 | $77,955 | Sale | SEC |
| 2023-09-21 | Spence Patrick | CEO | 45,000 | $13.41 | $603,450 | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 83 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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