SHCO insider buying – Soho House & Co Inc.
5 insider purchases since 2016 worth $100.1M by 3 different insiders. Last 12 months: 1 purchases, $100.0M. Most recent filing: 2026-02-02.
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| Popstefanov Gjorgi Director | $100.0M 1× · 11,111,111 sh | 2026-01-29 2026-01-29 | – | 11,111,111 shares as of 2026-02-02 | Holds - never sold |
| Caring Richard Director | $89,502 3× · 13,350 sh | 2023-03-17 2023-05-23 | – | 0 shares as of 2026-02-02 | Sold everything |
| Jackson Yusef Director | $14,280 1× · 2,000 sh | 2023-09-15 2023-09-15 | – | 0 shares as of 2026-02-02 | Sold everything |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 1 | $100.0M | 1 | 1 | $15.0M |
| 2025 | 0 | – | – | 3 | $1.4M |
| 2024 | 0 | – | – | 6 | $1.6M |
| 2023 | 4 | $103,782 | 2 | 6 | $1.2M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-02-02 | Popstefanov Gjorgi | Director | 11,111,111 | $9.00 | $100.0M | SEC | |
| 2023-09-20 | Jackson Yusef | Director | 2,000 | $7.14 | $14,280 | +3.4% | SEC |
| 2023-05-25 | Caring Richard | Director | 4,950 | $6.27 | $31,056 | +1.3% | SEC |
| 2023-05-23 | Caring Richard | Director | 5,400 | $7.14 | $38,556 | +1.5% | SEC |
| 2023-03-21 | Caring Richard | Director | 3,000 | $6.63 | $19,890 | +0.8% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-02-02 | GOLDMAN SACHS ASSET MANAGEMENT, L.P. | 10% Owner | 1,666,666 | $9.00 | $15.0M | Sale | SEC |
| 2025-12-08 | Collins Thomas | Officer | 12,302 | $8.83 | $108,627 | Sale | SEC |
| 2025-12-03 | Collins Thomas | Officer | 10,910 | $8.83 | $96,335 | Sale | SEC |
| 2025-07-22 | Carnie Andrew | CEO | 189,436 | $6.49 | $1.2M | Sale | SEC |
| 2024-12-27 | Collins Thomas | Officer | 23,240 | $7.19 | $167,185 | Sale | SEC |
| 2024-09-04 | Allen Thomas Glassbrooke | CFO | 22,732 | $5.73 | $130,177 | Sale | SEC |
| 2024-08-27 | Allen Thomas Glassbrooke | CFO | 40,893 | $6.04 | $247,098 | Sale | SEC |
| 2024-07-29 | Carnie Andrew | CEO | 61,042 | $5.16 | $314,717 | Sale | SEC |
| 2024-07-25 | Carnie Andrew | CEO | 56,934 | $5.55 | $316,226 | Sale | SEC |
| 2024-07-23 | Carnie Andrew | CEO | 68,070 | $5.66 | $385,474 | Sale | SEC |
| 2023-09-05 | Allen Thomas Glassbrooke | CFO | 22,713 | $6.75 | $153,308 | Sale | SEC |
| 2023-08-02 | Carnie Andrew | CEO | 54,400 | $5.96 | $324,311 | Sale | SEC |
| 2023-07-31 | Carnie Andrew | CEO | 32,270 | $5.72 | $184,459 | Sale | SEC |
| 2023-07-27 | Carnie Andrew | CEO | 38,027 | $5.54 | $210,757 | Sale | SEC |
| 2023-07-25 | Carnie Andrew | CEO | 26,958 | $5.40 | $145,703 | Sale | SEC |
Showing the latest 15 of 16 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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