RDDT insider buying – Reddit, Inc.
6 insider purchases since 2016 worth $9.5M by 3 different insiders. Last 12 months: 2 purchases, $8.9M. Most recent filing: 2026-03-17.
Large company Public float $21.2B (latest 10-K, SEC).
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| FARRELL SARAH E Director | $8.9M 2× · 61,000 sh | 2026-02-10 2026-03-13 | – | 70,862 shares as of 2026-07-07 | Holds - never sold |
| Sauerberg Robert A. Director | $340,000 1× · 10,000 sh | 2024-03-25 2024-03-25 | 1× · $820,070 last 2026-08-25 | 31,086 shares as of 2026-08-27 | Sold part |
| Habiger David C Director | $301,230 3× · 4,554 sh | 2024-03-25 2025-03-13 | – | 37,264 shares as of 2026-07-07 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 2 | $8.9M | 1 | 41 | $154.8M |
| 2025 | 2 | $199,230 | 1 | 71 | $399.7M |
| 2024 | 2 | $442,000 | 2 | 43 | $577.3M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-03-17 | FARRELL SARAH E | Director | 10,500 | $132.26 | $1.4M | +20.8% | SEC |
| 2026-02-12 | FARRELL SARAH E | Director | 50,500 | $148.16 | $7.5M | SEC | |
| 2025-03-17 | Habiger David C | Director | 780 | $126.07 | $98,335 | +2.5% | SEC |
| 2025-03-14 | Habiger David C | Director | 774 | $130.35 | $100,895 | +2.6% | SEC |
| 2024-03-27 | Sauerberg Robert A. | Director | 10,000 | $34.00 | $340,000 | SEC | |
| 2024-03-27 | Habiger David C | Director | 3,000 | $34.00 | $102,000 | +13.7% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-17 | Huffman Steve Ladd | CEO | 17,308 | $160.11 | $2.8M | Pre-planned (10b5-1) | SEC |
| 2026-09-16 | Wong Jennifer L. | Officer | 60,000 | $162.33 | $9.7M | Pre-planned (10b5-1) | SEC |
| 2026-09-02 | Huffman Steve Ladd | CEO | 18,000 | $148.02 | $2.7M | Pre-planned (10b5-1) | SEC |
| 2026-08-27 | Sauerberg Robert A. | Director | 5,128 | $159.92 | $820,070 | Sale | SEC |
| 2026-08-18 | Wong Jennifer L. | Officer | 75,000 | $178.55 | $13.4M | Pre-planned (10b5-1) | SEC |
| 2026-08-18 | Huffman Steve Ladd | CEO | 18,000 | $178.16 | $3.2M | Pre-planned (10b5-1) | SEC |
| 2026-08-06 | Huffman Steve Ladd | CEO | 18,000 | $159.78 | $2.9M | Pre-planned (10b5-1) | SEC |
| 2026-07-17 | Wong Jennifer L. | Officer | 39,167 | $197.88 | $7.8M | Pre-planned (10b5-1) | SEC |
| 2026-07-17 | Huffman Steve Ladd | CEO | 18,000 | $197.86 | $3.6M | Pre-planned (10b5-1) | SEC |
| 2026-07-06 | Reynolds Michelle Marie | Officer | 808 | $200.00 | $161,600 | Pre-planned (10b5-1) | SEC |
| 2026-07-02 | Huffman Steve Ladd | CEO | 18,000 | $173.13 | $3.1M | Pre-planned (10b5-1) | SEC |
| 2026-06-18 | Wong Jennifer L. | Officer | 39,166 | $176.94 | $6.9M | Pre-planned (10b5-1) | SEC |
| 2026-06-17 | Huffman Steve Ladd | CEO | 18,000 | $178.26 | $3.2M | Pre-planned (10b5-1) | SEC |
| 2026-06-02 | Huffman Steve Ladd | CEO | 18,000 | $174.13 | $3.1M | Pre-planned (10b5-1) | SEC |
| 2026-05-20 | Wong Jennifer L. | Officer | 39,167 | $158.52 | $6.2M | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 155 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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