NOW insider buying – ServiceNow, Inc.
4 insider purchases since 2016 worth $7.1M by 3 different insiders. Last 12 months: 1 purchases, $3.0M. Most recent filing: 2026-03-02.
Large company Public float $175.7B (latest 10-K, SEC).
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 2 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| McDermott William R CEO | $4.0M 2× · 32,282 sh | 2019-11-25 2026-02-27 | 11× · $117.3M last 2025-08-28 | 210,840 shares as of 2026-08-19 | Holds (sold earlier) |
| Woodside Dennis Director | $2.0M 1× · 2,861 sh | 2021-11-08 2021-11-08 | – | 8,329 shares as of 2022-06-13 | Holds - never sold |
| Donahoe John J CEO | $1.1M 1× · 11,236 sh | 2017-05-08 2017-05-08 | 2× · $75.0M last 2020-05-01 | 43,336 shares as of 2020-05-14 | Sold part |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 1 | $3.0M | 1 | 13 | $6.3M |
| 2025 | 0 | – | – | 75 | $64.7M |
| 2024 | 0 | – | – | 53 | $104.2M |
| 2023 | 0 | – | – | 70 | $74.1M |
| 2022 | 0 | – | – | 60 | $74.0M |
| 2021 | 1 | $2.0M | 1 | 39 | $161.2M |
| 2020 | 0 | – | – | 70 | $300.5M |
| 2019 | 1 | $1.0M | 1 | 66 | $153.9M |
| 2018 | 0 | – | – | 57 | $242.6M |
| 2017 | 1 | $1.1M | 1 | 34 | $366.7M |
| 2016 | 0 | – | – | 49 | $237.6M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-03-02 | McDermott William R | CEO | 28,682 | $104.60 | $3.0M | +22.1% | SEC |
| 2021-11-10 | Woodside Dennis | Director | 2,861 | $694.58 | $2.0M | SEC | |
| 2019-11-26 | McDermott William R | CEO | 3,600 | $278.93 | $1.0M | SEC | |
| 2017-05-10 | Donahoe John J | CEO | 11,236 | $98.05 | $1.1M | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-01 | Fipps Paul | CEO | 2,034 | $147.87 | $300,768 | Sale | SEC |
| 2026-09-01 | Canney Jacqueline P | Officer | 7,847 | $138.00 | $1.1M | Pre-planned (10b5-1) | SEC |
| 2026-08-31 | Chamberlain Paul Edward | Director | 2,700 | $135.50 | $365,850 | Sale | SEC |
| 2026-08-17 | Chamberlain Paul Edward | Director | 1,500 | $125.60 | $188,400 | Pre-planned (10b5-1) | SEC |
| 2026-06-01 | Briggs Teresa | Director | 1,595 | $108.70 | $173,376 | Sale | SEC |
| 2026-05-18 | Fipps Paul | CEO | 1,048 | $98.51 | $103,238 | Pre-planned (10b5-1) | SEC |
| 2026-05-18 | Sands Anita M | Director | 16,445 | $90.14 | $1.5M | Sale | SEC |
| 2026-05-18 | Chamberlain Paul Edward | Director | 1,500 | $87.23 | $130,845 | Pre-planned (10b5-1) | SEC |
| 2026-04-28 | Canney Jacqueline P | Officer | 8,927 | $89.60 | $799,859 | Sale | SEC |
| 2026-02-25 | Fipps Paul | CEO | 3,696 | $101.77 | $376,142 | Pre-planned (10b5-1) | SEC |
| 2026-02-19 | Fipps Paul | CEO | 9,641 | $105.93 | $1.0M | Pre-planned (10b5-1) | SEC |
| 2026-02-13 | McBride Kevin Thomas | Officer | 1,400 | $105.71 | $147,994 | Pre-planned (10b5-1) | SEC |
| 2026-02-13 | Chamberlain Paul Edward | Director | 1,500 | $101.17 | $151,755 | Pre-planned (10b5-1) | SEC |
| 2025-12-09 | Mastantuono Gina | CEO | 415 | $850.00 | $352,750 | Pre-planned (10b5-1) | SEC |
| 2025-12-02 | Mastantuono Gina | CEO | 417 | $808.00 | $336,936 | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 586 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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