NATR insider buying – Natures Sunshine Products Inc
45 insider purchases since 2016 worth $9.7M by 15 different insiders. Last 12 months: 3 purchases, $5.5M. Most recent filing: 2026-11-09.
Small company Public float $211M (latest 10-K, SEC). Share prices of small companies usually swing much more than those of large ones, in both directions, and are easier to move with little trading.
Where insiders bought and sold NATR – last 5 yearsCEO / officers Directors Funds & 10% owners Sales
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 36 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (+4 related) 10% Owner | $5.2M 2× · 433,055 sh | 2026-08-06 2026-11-05 | 1× · $4.8M last 2020-06-04 | 1,884,486 shares as of 2026-08-10 | Holds (sold earlier) |
| WYNNEFIELD CAPITAL MANAGEMENT LLC 10% Owner | $840,551 3× · 88,442 sh | 2018-11-12 2019-11-18 | – | 4,709,236 shares as of 2019-11-20 | Holds - never sold |
| LANDES JOSHUA 10% Owner | $624,575 10× · 65,584 sh | 2016-05-13 2022-09-15 | – | 2,473,686 shares as of 2022-09-19 | Holds - never sold |
| RED MOUNTAIN PARTNERS, L.P. 10% Owner | $470,137 1× · 35,000 sh | 2016-08-23 2016-08-23 | – | 101,536 shares as of 2016-08-25 | Holds - never sold |
| WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD 10% Owner | $457,766 2× · 47,043 sh | 2017-03-14 2022-08-25 | – | 4,881,613 shares as of 2022-08-29 | Holds - never sold |
| WYNNEFIELD CAPITAL INC 10% Owner | $401,130 6× · 42,554 sh | 2016-03-01 2019-05-28 | – | 4,466,824 shares as of 2019-05-30 | Holds - never sold |
| Wynnefield Capital, Inc. Profit Sharing Plan 10% Owner | $393,813 6× · 40,114 sh | 2016-05-17 2022-09-08 | – | 4,164,222 shares as of 2022-09-12 | Holds - never sold |
| OBUS NELSON 10% Owner | $349,500 2× · 37,123 sh | 2019-11-12 2022-08-23 | – | 4,809,169 shares as of 2022-08-25 | Holds - never sold |
| FROHLICH PHIL 10% Owner | $313,124 2× · 21,568 sh | 2017-05-30 2026-08-17 | – | 1,944,486 shares as of 2026-08-19 | Holds - never sold |
| WYNNEFIELD PARTNERS SMALL CAP VALUE LP 10% Owner | $280,014 6× · 29,169 sh | 2018-12-06 2019-12-04 | – | 2,384,891 shares as of 2019-12-06 | Holds - never sold |
| PROBERT GREGORY CEO | $183,600 2× · 20,000 sh | 2016-05-13 2016-05-17 | – | 231,305 shares as of 2018-02-15 | Holds - never sold |
| Bunker Stephen M CFO | $92,281 1× · 10,000 sh | 2016-05-26 2016-05-26 | – | 31,839 shares as of 2016-05-31 | Holds - never sold |
| WYNNEFIELD PARTNERS SMALL CAP VALUE LP I 10% Owner | $89,059 1× · 10,730 sh | 2020-05-14 2020-05-14 | – | 2,399,161 shares as of 2020-05-18 | Holds - never sold |
| RMCP GP LLC 10% Owner | $34,950 1× · 2,500 sh | 2016-08-26 2016-08-26 | – | 524,997 shares as of 2021-09-17 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 3 | $5.5M | 3 | 6 | $1.7M |
| 2025 | 0 | – | – | 7 | $33.5M |
| 2024 | 0 | – | – | 1 | $145,189 |
| 2023 | 0 | – | – | 7 | $1.2M |
| 2022 | 6 | $715,490 | 4 | – | – |
| 2020 | 1 | $89,059 | 1 | 1 | $4.8M |
| 2019 | 13 | $1.7M | 6 | – | – |
| 2018 | 6 | $158,355 | 4 | – | – |
| 2017 | 4 | $337,031 | 4 | – | – |
| 2016 | 12 | $1.3M | 7 | – | – |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-11-09 | PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (+4 related) | 10% Owner | 291,666 | $9.77 | $2.8M | +15% | SEC |
| 2026-08-19 | FROHLICH PHIL | 10% Owner | 20,000 | $14.69 | $293,800 | +1.0% | SEC |
| 2026-08-10 | PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | 10% Owner | 141,389 | $16.40 | $2.3M | +7.9% | SEC |
| 2022-09-19 | LANDES JOSHUA | 10% Owner | 5,000 | $8.93 | $44,650 | +0.3% | SEC |
| 2022-09-12 | Wynnefield Capital, Inc. Profit Sharing Plan | 10% Owner | 4,418 | $9.30 | $41,087 | +0.3% | SEC |
| 2022-09-06 | Wynnefield Capital, Inc. Profit Sharing Plan | 10% Owner | 8,599 | $9.52 | $81,832 | +0.5% | SEC |
| 2022-08-31 | LANDES JOSHUA | 10% Owner | 10,867 | $9.63 | $104,665 | +0.6% | SEC |
| 2022-08-29 | WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD | 10% Owner | 38,290 | $9.71 | $371,636 | +2.3% | SEC |
| 2022-08-25 | OBUS NELSON | 10% Owner | 7,169 | $9.99 | $71,620 | +0.4% | SEC |
| 2020-05-18 | WYNNEFIELD PARTNERS SMALL CAP VALUE LP I | 10% Owner | 10,730 | $8.30 | $89,059 | +0.7% | SEC |
| 2019-12-10 | LANDES JOSHUA | 10% Owner | 3,540 | $9.74 | $34,486 | +0.2% | SEC |
| 2019-12-06 | WYNNEFIELD PARTNERS SMALL CAP VALUE LP | 10% Owner | 2,242 | $9.82 | $22,016 | +0.1% | SEC |
| 2019-12-03 | WYNNEFIELD PARTNERS SMALL CAP VALUE LP | 10% Owner | 2,290 | $9.82 | $22,498 | +0.1% | SEC |
| 2019-11-22 | WYNNEFIELD PARTNERS SMALL CAP VALUE LP | 10% Owner | 11,478 | $9.67 | $111,024 | +0.7% | SEC |
| 2019-11-20 | WYNNEFIELD CAPITAL MANAGEMENT LLC | 10% Owner | 42,905 | $9.64 | $413,604 | +2.7% | SEC |
| 2019-11-18 | WYNNEFIELD PARTNERS SMALL CAP VALUE LP | 10% Owner | 7,591 | $9.60 | $72,885 | +0.5% | SEC |
| 2019-11-14 | OBUS NELSON | 10% Owner | 29,954 | $9.28 | $277,880 | +1.9% | SEC |
| 2019-06-14 | LANDES JOSHUA | 10% Owner | 10,933 | $9.04 | $98,830 | +0.7% | SEC |
| 2019-06-05 | WYNNEFIELD CAPITAL MANAGEMENT LLC | 10% Owner | 42,893 | $9.41 | $403,653 | +2.8% | SEC |
| 2019-05-30 | WYNNEFIELD CAPITAL INC | 10% Owner | 10,000 | $9.51 | $95,096 | +0.7% | SEC |
| 2019-05-21 | Wynnefield Capital, Inc. Profit Sharing Plan | 10% Owner | 5,000 | $9.70 | $48,495 | +0.3% | SEC |
| 2019-03-18 | WYNNEFIELD PARTNERS SMALL CAP VALUE LP | 10% Owner | 1,666 | $10.44 | $17,393 | +0.1% | SEC |
| 2019-03-13 | WYNNEFIELD CAPITAL INC | 10% Owner | 5,834 | $9.52 | $55,540 | +0.4% | SEC |
| 2018-12-13 | WYNNEFIELD CAPITAL INC | 10% Owner | 2,516 | $8.84 | $22,230 | +0.2% | SEC |
| 2018-12-10 | WYNNEFIELD PARTNERS SMALL CAP VALUE LP | 10% Owner | 3,902 | $8.76 | $34,198 | +0.3% | SEC |
| 2018-11-14 | WYNNEFIELD CAPITAL MANAGEMENT LLC | 10% Owner | 2,644 | $8.81 | $23,294 | +0.2% | SEC |
| 2018-06-19 | LANDES JOSHUA | 10% Owner | 4,010 | $8.96 | $35,930 | +0.3% | SEC |
| 2018-06-06 | LANDES JOSHUA | 10% Owner | 2,917 | $8.95 | $26,107 | +0.2% | SEC |
| 2018-05-17 | LANDES JOSHUA | 10% Owner | 1,856 | $8.94 | $16,596 | +0.1% | SEC |
| 2017-11-21 | Wynnefield Capital, Inc. Profit Sharing Plan | 10% Owner | 8,739 | $11.70 | $102,246 | +0.6% | SEC |
| 2017-05-31 | FROHLICH PHIL | 10% Owner | 1,568 | $12.32 | $19,324 | +0.1% | SEC |
| 2017-03-16 | WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD | 10% Owner | 8,753 | $9.84 | $86,130 | +0.9% | SEC |
| 2017-03-14 | LANDES JOSHUA | 10% Owner | 13,100 | $9.87 | $129,331 | +1.3% | SEC |
| 2016-08-30 | RMCP GP LLC | 10% Owner | 2,500 | $13.98 | $34,950 | +2.5% | SEC |
| 2016-08-25 | RED MOUNTAIN PARTNERS, L.P. | 10% Owner | 35,000 | $13.43 | $470,137 | +52.6% | SEC |
| 2016-06-17 | LANDES JOSHUA | 10% Owner | 11,415 | $10.22 | $116,661 | +1.1% | SEC |
| 2016-06-15 | WYNNEFIELD CAPITAL INC | 10% Owner | 14,770 | $9.86 | $145,681 | +1.5% | SEC |
| 2016-05-31 | Bunker Stephen M | CFO | 10,000 | $9.23 | $92,281 | +45.8% | SEC |
| 2016-05-25 | Wynnefield Capital, Inc. Profit Sharing Plan | 10% Owner | 2,024 | $9.00 | $18,216 | +0.2% | SEC |
| 2016-05-23 | WYNNEFIELD CAPITAL INC | 10% Owner | 6,991 | $8.91 | $62,290 | +0.7% | SEC |
Showing the latest 40 of 45 purchases.
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-06-11 | Yates Bryant J | CEO | 11,968 | $19.90 | $238,163 | Sale | SEC |
| 2026-06-03 | Norman Daniel C | CEO | 9,713 | $20.64 | $200,476 | Sale | SEC |
| 2026-05-22 | Brower Nathan G | Officer | 12,015 | $21.84 | $262,408 | Sale | SEC |
| 2026-03-17 | Yates Bryant J | CEO | 19,516 | $24.35 | $475,215 | Sale | SEC |
| 2026-03-17 | Norman Daniel C | CEO | 15,383 | $24.52 | $377,191 | Sale | SEC |
| 2026-03-16 | Lanoy Jonathan David | Officer | 4,000 | $24.70 | $98,800 | Sale | SEC |
| 2025-11-19 | Lanoy Jonathan David | Officer | 5,000 | $20.45 | $102,250 | Sale | SEC |
| 2025-11-19 | Norman Daniel C | CEO | 8,884 | $20.46 | $181,767 | Sale | SEC |
| 2025-11-18 | Brower Nathan G | Officer | 3,800 | $20.81 | $79,078 | Sale | SEC |
| 2025-09-04 | Yates Bryant J | CEO | 9,672 | $16.74 | $161,919 | Sale | SEC |
| 2025-08-15 | Lanoy Jonathan David | Officer | 5,000 | $16.51 | $82,550 | Sale | SEC |
| 2025-08-15 | Brower Nathan G | Officer | 9,996 | $16.54 | $165,334 | Sale | SEC |
| 2025-06-27 | Fosun Pharma USA Inc. | 10% Owner | 2,854,607 | $11.46 | $32.7M | Sale | SEC |
| 2024-10-15 | Shanghai Fosun Pharmaceutical (Group) Co., Ltd. | 10% Owner | 10,895 | $13.33 | $145,189 | Sale | SEC |
| 2023-12-01 | Norman Daniel C | CEO | 15,000 | $17.13 | $256,960 | Sale | SEC |
Showing the latest 15 of 22 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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