HSY insider buying – Hershey Co
9 insider purchases since 2016 worth $11.1M by 7 different insiders. Last 12 months: 3 purchases, $445,416. Most recent filing: 2025-11-26.
Large company Public float $24.7B (latest 10-K, SEC).
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 6 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| HERSHEY TRUST CO 10% Owner | $10.0M 2× · 96,670 sh | 2016-11-07 2018-10-29 | 11× · $974.3M last 2021-11-10 | 39,630 shares as of 2022-11-10 | Sold part |
| Tillemans Todd W CEO | $474,480 2× · 4,000 sh | 2018-11-06 2019-05-30 | – | 21,646 shares as of 2019-12-20 | Holds - never sold |
| Tanner Kirk CEO | $370,920 1× · 2,000 sh | 2025-11-21 2025-11-21 | – | 60,245 shares as of 2026-09-22 | Holds - never sold |
| Voskuil Steven E CFO | $129,140 1× · 1,000 sh | 2019-05-31 2019-05-31 | 31× · $9.3M last 2026-08-05 | 52,245 shares as of 2026-08-06 | Sold part |
| Schechtman Natalie Officer | $37,258 1× · 200 sh | 2025-11-24 2025-11-24 | – | 4,224 shares as of 2026-09-22 | Holds - never sold |
| Taffet Stacy Officer | $37,238 1× · 200 sh | 2025-11-21 2025-11-21 | – | 11,510 shares as of 2026-08-12 | Holds - never sold |
| Atkins Damien Officer | $13,010 1× · 100 sh | 2019-05-30 2019-05-30 | – | 6,330 shares as of 2020-10-13 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 0 | – | – | 69 | $262.6M |
| 2025 | 3 | $445,416 | 3 | 21 | $24.5M |
| 2024 | 0 | – | – | 22 | $13.1M |
| 2023 | 0 | – | – | 32 | $383.7M |
| 2022 | 0 | – | – | 44 | $571.8M |
| 2021 | 0 | – | – | 23 | $15.0M |
| 2020 | 0 | – | – | 14 | $7.3M |
| 2019 | 3 | $401,990 | 3 | 40 | $465.3M |
| 2018 | 2 | $5.2M | 2 | 12 | $492.0M |
| 2017 | 0 | – | – | 29 | $496.0M |
| 2016 | 1 | $5.0M | 1 | 20 | $15.9M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2025-11-26 | Schechtman Natalie | Officer | 200 | $186.29 | $37,258 | +18.7% | SEC |
| 2025-11-25 | Tanner Kirk | CEO | 2,000 | $185.46 | $370,920 | +4.4% | SEC |
| 2025-11-25 | Taffet Stacy | Officer | 200 | $186.19 | $37,238 | +2.2% | SEC |
| 2019-05-31 | Voskuil Steven E | CFO | 1,000 | $129.14 | $129,140 | SEC | |
| 2019-05-31 | Atkins Damien | Officer | 100 | $130.10 | $13,010 | +2.1% | SEC |
| 2019-05-30 | Tillemans Todd W | CEO | 2,000 | $129.92 | $259,840 | +14.5% | SEC |
| 2018-11-07 | Tillemans Todd W | CEO | 2,000 | $107.32 | $214,640 | +22.5% | SEC |
| 2018-10-30 | HERSHEY TRUST CO | 10% Owner | 47,170 | $106.00 | $5.0M | +0.6% | SEC |
| 2016-11-09 | HERSHEY TRUST CO | 10% Owner | 49,500 | $101.60 | $5.0M | +0.4% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-11-09 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | -20,000 | $177.11 | $3.5M | Pre-planned (10b5-1) | SEC |
| 2026-09-30 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 30,000 | $161.84 | $4.9M | Pre-planned (10b5-1) | SEC |
| 2026-09-28 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 20,000 | $167.23 | $3.3M | Pre-planned (10b5-1) | SEC |
| 2026-09-23 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 30,000 | $168.40 | $5.1M | Pre-planned (10b5-1) | SEC |
| 2026-09-21 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 20,000 | $169.08 | $3.4M | Pre-planned (10b5-1) | SEC |
| 2026-09-16 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 30,000 | $172.23 | $5.2M | Pre-planned (10b5-1) | SEC |
| 2026-09-14 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 20,000 | $173.88 | $3.5M | Pre-planned (10b5-1) | SEC |
| 2026-09-09 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 20,000 | $172.52 | $3.5M | Pre-planned (10b5-1) | SEC |
| 2026-09-08 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 20,000 | $174.06 | $3.5M | Pre-planned (10b5-1) | SEC |
| 2026-09-02 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 30,000 | $176.91 | $5.3M | Pre-planned (10b5-1) | SEC |
| 2026-08-31 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 20,000 | $180.59 | $3.6M | Pre-planned (10b5-1) | SEC |
| 2026-08-26 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 30,000 | $187.49 | $5.6M | Pre-planned (10b5-1) | SEC |
| 2026-08-24 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 20,000 | $187.90 | $3.8M | Pre-planned (10b5-1) | SEC |
| 2026-08-19 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 30,000 | $184.35 | $5.5M | Pre-planned (10b5-1) | SEC |
| 2026-08-17 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% Owner | 20,000 | $185.19 | $3.7M | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 326 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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