FTDR insider buying – Frontdoor, Inc.
9 insider purchases since 2016 worth $1.9M by 4 different insiders. Last 12 months: 0 purchases, $0. Most recent filing: 2025-03-05.
Large company Public float $4.3B (latest 10-K, SEC).
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 3 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| Cella Peter L. Director | $1.1M 5× · 30,000 sh | 2019-05-10 2022-05-25 | – | 65,801 shares as of 2026-05-15 | Holds - never sold |
| COBB WILLIAM C CEO | $466,200 2× · 15,000 sh | 2022-05-23 2025-03-03 | 1× · $20.4M last 2026-11-10 | 211,564 shares as of 2026-04-01 | Sold part |
| Boland Darrin Steve Director | $213,750 1× · 5,000 sh | 2025-03-05 2025-03-05 | – | 28,391 shares as of 2026-05-15 | Holds - never sold |
| Catalano Anna C Director | $100,000 1× · 4,000 sh | 2022-05-25 2022-05-25 | – | 36,349 shares as of 2026-05-15 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 0 | – | – | 5 | $25.0M |
| 2025 | 2 | $424,850 | 2 | 3 | $8.6M |
| 2024 | 0 | – | – | 4 | $3.4M |
| 2023 | 0 | – | – | 3 | $275,797 |
| 2022 | 3 | $477,750 | 3 | – | – |
| 2021 | 1 | $176,200 | 1 | – | – |
| 2020 | 1 | $173,900 | 1 | – | – |
| 2019 | 2 | $631,050 | 1 | – | – |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2025-03-05 | Boland Darrin Steve | Director | 5,000 | $42.75 | $213,750 | SEC | |
| 2025-03-03 | COBB WILLIAM C | CEO | 5,000 | $42.22 | $211,100 | +50.0% | SEC |
| 2022-05-27 | Cella Peter L. | Director | 5,000 | $24.53 | $122,650 | +20.0% | SEC |
| 2022-05-27 | Catalano Anna C | Director | 4,000 | $25.00 | $100,000 | +24.1% | SEC |
| 2022-05-25 | COBB WILLIAM C | Director | 10,000 | $25.51 | $255,100 | SEC | |
| 2021-11-09 | Cella Peter L. | Director | 5,000 | $35.24 | $176,200 | +25.0% | SEC |
| 2020-03-13 | Cella Peter L. | Director | 5,000 | $34.78 | $173,900 | +33.3% | SEC |
| 2019-12-10 | Cella Peter L. | Director | 8,000 | $45.22 | $361,760 | +114.3% | SEC |
| 2019-05-14 | Cella Peter L. | Director | 7,000 | $38.47 | $269,290 | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-11-13 | COBB WILLIAM C | CEO, Director | -208,747 | $97.67 | $20.4M | Pre-planned (10b5-1) | SEC |
| 2026-08-12 | Iverson Evan | Officer | 18,190 | $85.50 | $1.6M | Sale | SEC |
| 2026-08-12 | Fiarman Jeffrey | Officer | 13,000 | $85.11 | $1.1M | Sale | SEC |
| 2026-08-12 | Collins Kathryn M | Officer | 10,000 | $88.98 | $889,800 | Sale | SEC |
| 2026-03-04 | Fiarman Jeffrey | Officer | 15,000 | $67.60 | $1.0M | Sale | SEC |
| 2025-08-19 | Collins Kathryn M | Officer | 9,429 | $59.02 | $556,500 | Sale | SEC |
| 2025-08-11 | Fiarman Jeffrey | Officer | 129,673 | $56.15 | $7.3M | Sale | SEC |
| 2025-05-12 | Iverson Evan | Officer | 14,577 | $53.42 | $778,643 | Sale | SEC |
| 2024-12-12 | Iverson Evan | Officer | 16,000 | $58.84 | $941,440 | Sale | SEC |
| 2024-12-12 | Collins Kathryn M | Officer | 25,784 | $58.06 | $1.5M | Sale | SEC |
| 2024-08-16 | Brim Chastitie | Officer | 8,650 | $46.25 | $400,072 | Sale | SEC |
| 2024-08-09 | Fiarman Jeffrey | Officer | 11,500 | $44.81 | $515,315 | Sale | SEC |
| 2023-11-09 | Fiarman Jeffrey | Officer | 4,250 | $35.63 | $151,428 | Sale | SEC |
| 2023-08-30 | Fiarman Jeffrey | Officer | 1,743 | $32.74 | $57,066 | Sale | SEC |
| 2023-08-23 | Fiarman Jeffrey | Officer | 2,057 | $32.72 | $67,303 | Sale | SEC |
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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