ELF insider buying – e.l.f. Beauty, Inc.
2 insider purchases since 2016 worth $1.2M by 2 different insiders. Last 12 months: 1 purchases, $464,800. Most recent filing: 2026-02-23.
Large company Public float $5.2B (latest 10-K, SEC).
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 1 older purchase (before the 5-year window) is listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| AMIN TARANG CEO | $705,618 1× · 65,600 sh | 2018-08-13 2018-08-13 | 125× · $323.3M last 2026-07-01 | 131,332 shares as of 2026-09-03 | Sold part |
| FARRELL MATTHEW Director | $464,800 1× · 5,000 sh | 2026-02-20 2026-02-20 | – | 12,241 shares as of 2026-08-21 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 1 | $464,800 | 1 | 26 | $28.6M |
| 2025 | 0 | – | – | 37 | $72.8M |
| 2024 | 0 | – | – | 46 | $133.7M |
| 2023 | 0 | – | – | 53 | $136.4M |
| 2022 | 0 | – | – | 45 | $50.5M |
| 2021 | 0 | – | – | 50 | $66.4M |
| 2020 | 0 | – | – | 64 | $32.9M |
| 2019 | 0 | – | – | 37 | $156.9M |
| 2018 | 1 | $705,618 | 1 | 19 | $11.8M |
| 2017 | 0 | – | – | 18 | $229.9M |
| 2016 | 0 | – | – | 2 | $88.3M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-02-23 | FARRELL MATTHEW | Director | 5,000 | $92.96 | $464,800 | +85.9% | SEC |
| 2018-08-15 | AMIN TARANG | CEO | 65,600 | $10.76 | $705,618 | +2.7% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-11-09 | Franks Joshua Allen | SVP, Operations | -8,965 | $120.47 | $1.1M | Pre-planned (10b5-1) | SEC |
| 2026-09-10 | FIELDS MANDY J | Officer | 16,065 | $104.52 | $1.7M | Sale | SEC |
| 2026-09-03 | Franks Joshua Allen | Officer | 5,512 | $110.00 | $606,320 | Sale | SEC |
| 2026-08-21 | Franks Joshua Allen | Officer | 5,718 | $100.00 | $571,800 | Sale | SEC |
| 2026-08-20 | Levitan Lauren Cooks | Director | 1,034 | $93.15 | $96,317 | Sale | SEC |
| 2026-08-06 | MARCHISOTTO KORY | Officer | 12,173 | $88.02 | $1.1M | Sale | SEC |
| 2026-07-02 | Hartnett Jennifer Catherine | Officer | 25,357 | $80.00 | $2.0M | Sale | SEC |
| 2026-07-02 | AMIN TARANG | CEO | 50,164 | $78.24 | $3.9M | Sale | SEC |
| 2026-06-11 | Milsten Scott | Other | 4,162 | $51.53 | $214,468 | Sale | SEC |
| 2026-06-11 | MARCHISOTTO KORY | Officer | 4,352 | $51.53 | $224,259 | Sale | SEC |
| 2026-06-11 | Franks Joshua Allen | Officer | 3,505 | $51.53 | $180,613 | Sale | SEC |
| 2026-06-11 | FIELDS MANDY J | Officer | 4,327 | $51.53 | $222,970 | Sale | SEC |
| 2026-06-11 | AMIN TARANG | CEO | 7,000 | $51.53 | $360,710 | Sale | SEC |
| 2026-06-05 | Milsten Scott | Other | 8,512 | $51.94 | $442,113 | Sale | SEC |
| 2026-06-05 | Hartnett Jennifer Catherine | Officer | 10,318 | $51.94 | $535,917 | Sale | SEC |
Showing the latest 15 of 397 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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