DBI insider buying – Designer Brands Inc.
10 insider purchases since 2016 worth $45.9M by 6 different insiders. Last 12 months: 0 purchases, $0. Most recent filing: 2025-01-14.
Small company Public float $83M (latest 10-K, SEC). Share prices of small companies usually swing much more than those of large ones, in both directions, and are easier to move with little trading.
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 5 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| SCHOTTENSTEIN JAY L Officer | $37.6M 5× · 3,049,111 sh | 2020-03-18 2021-09-30 | – | 5,778,033 shares as of 2026-03-25 | Holds - never sold |
| Schottenstein Joseph A. Director | $3.9M 1× · 273,099 sh | 2021-03-24 2021-03-24 | – | 1,626,254 shares as of 2026-08-04 | Holds - never sold |
| Cohen Mark Alexander 10% Owner | $2.8M 1× · 500,000 sh | 2025-01-10 2025-01-10 | – | 5,500,000 shares as of 2025-04-08 | Holds - never sold |
| Stone House Capital Management, LLC 10% Owner | $1.4M 1× · 250,000 sh | 2024-12-10 2024-12-10 | – | 5,000,000 shares as of 2024-12-12 | Holds - never sold |
| Rawlins Roger CEO | $150,523 1× · 52,265 sh | 2020-03-18 2020-03-18 | – | 1,038,812 shares as of 2023-03-27 | Holds - never sold |
| Poff Jared A. CFO | $99,570 1× · 33,853 sh | 2020-03-18 2020-03-18 | 3× · $404,490 last 2024-04-08 | 29,674 shares as of 2025-06-23 | Sold part |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 0 | – | – | 3 | $514,110 |
| 2025 | 1 | $2.8M | 1 | 6 | $3.0M |
| 2024 | 1 | $1.4M | 1 | 5 | $700,438 |
| 2023 | 0 | – | – | 14 | $8.2M |
| 2022 | 0 | – | – | 7 | $2.0M |
| 2021 | 5 | $40.6M | 2 | 5 | $3.4M |
| 2020 | 3 | $1.1M | 3 | 1 | $128,800 |
| 2019 | 0 | – | – | 6 | $3.0M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2025-01-14 | Cohen Mark Alexander | 10% Owner | 500,000 | $5.64 | $2.8M | +10.0% | SEC |
| 2024-12-12 | Stone House Capital Management, LLC | 10% Owner | 250,000 | $5.63 | $1.4M | +5.3% | SEC |
| 2021-10-04 | SCHOTTENSTEIN JAY L | Officer | 197,070 | $13.99 | $2.8M | +11.8% | SEC |
| 2021-09-20 | SCHOTTENSTEIN JAY L | Officer | 1,488,933 | $12.82 | $19.1M | +833.7% | SEC |
| 2021-09-17 | SCHOTTENSTEIN JAY L | Officer | 178,594 | $12.62 | $2.3M | SEC | |
| 2021-03-26 | Schottenstein Joseph A. | Director | 273,099 | $14.11 | $3.9M | +27.3% | SEC |
| 2021-03-26 | SCHOTTENSTEIN JAY L | Officer | 902,623 | $13.99 | $12.6M | +243.6% | SEC |
| 2020-03-19 | SCHOTTENSTEIN JAY L | Officer | 281,891 | $3.07 | $865,405 | +111.9% | SEC |
| 2020-03-19 | Rawlins Roger | CEO | 52,265 | $2.88 | $150,523 | +48.8% | SEC |
| 2020-03-19 | Poff Jared A. | CFO | 33,853 | $2.94 | $99,570 | +229.4% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-21 | SONNENBERG HARVEY L | Director | 24,000 | $6.15 | $147,600 | Sale | SEC |
| 2026-09-15 | Haley Mark | Officer | 19,498 | $6.34 | $123,554 | Sale | SEC |
| 2026-06-12 | Turner Mary | Officer | 34,708 | $7.00 | $242,956 | Sale | SEC |
| 2025-12-29 | LAU JOANNA T | Director | 13,105 | $8.00 | $104,840 | Sale | SEC |
| 2025-12-12 | Ferree Deborah L | Officer | 142,277 | $8.06 | $1.1M | Sale | SEC |
| 2025-09-12 | SONNENBERG HARVEY L | Director | 50,000 | $4.52 | $226,000 | Sale | SEC |
| 2025-09-12 | Haley Mark | Officer | 11,218 | $4.80 | $53,846 | Sale | SEC |
| 2025-04-09 | Turner Mary | Officer | 24,543 | $2.94 | $72,156 | Sale | SEC |
| 2025-01-30 | Pleasant Lake Partners LLC | 10% Owner | 250,000 | $5.39 | $1.3M | Sale | SEC |
| 2024-10-15 | Haley Mark | Officer | 25,787 | $6.04 | $155,753 | Sale | SEC |
| 2024-09-19 | SONNENBERG HARVEY L | Director | 22,000 | $6.62 | $145,640 | Sale | SEC |
| 2024-04-12 | SONNENBERG HARVEY L | Director | 9,000 | $8.65 | $77,850 | Sale | SEC |
| 2024-04-10 | Poff Jared A. | CFO | 15,000 | $9.76 | $146,400 | Sale | SEC |
| 2024-03-28 | Haley Mark | Officer | 16,125 | $10.84 | $174,795 | Sale | SEC |
| 2023-12-05 | Ferree Deborah L | Officer | 34,000 | $12.58 | $427,720 | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 47 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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