CRM insider buying – Salesforce, Inc.
34 insider purchases since 2016 worth $139.8M by 8 different insiders. Last 12 months: 5 purchases, $27.5M. Most recent filing: 2026-09-21.
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 24 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| ValueAct Holdings, L.P. Director | $99.8M 1× · 428,000 sh | 2024-06-03 2024-06-03 | – | 3,914,309 shares as of 2024-06-05 | Holds - never sold |
| ValueAct Holdings II, L.P. Director | $25.0M 1× · 96,000 sh | 2025-12-05 2025-12-05 | – | 2,994,509 shares as of 2025-12-08 | Holds - never sold |
| Wojcicki Susan Director | $9.6M 23× · 76,098 sh | 2016-09-19 2020-03-24 | – | 83,800 shares as of 2024-05-23 | Holds - never sold |
| Kirk David Blair Director | $2.9M 4× · 12,082 sh | 2025-09-09 2026-09-18 | – | 18,748 shares as of 2026-09-21 | Holds - never sold |
| MUNOZ OSCAR Director | $1.5M 2× · 5,933 sh | 2024-06-21 2025-04-03 | – | 13,990 shares as of 2026-08-24 | Holds - never sold |
| ALBER LAURA Director | $500,266 1× · 2,571 sh | 2026-03-19 2026-03-19 | – | 10,413 shares as of 2026-08-24 | Holds - never sold |
| Washington Robin L Director | $499,364 1× · 1,695 sh | 2025-02-28 2025-02-28 | 1× · $1.3M last 2019-03-21 | 50,658 shares as of 2026-09-23 | Holds (sold earlier) |
| Powell Colin Director | $17,587 1× · 236 sh | 2016-03-18 2016-03-18 | – | 62,647 shares as of 2021-08-23 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 3 | $2.0M | 2 | 2 | $2.1M |
| 2025 | 5 | $27.9M | 4 | 128 | $114.4M |
| 2024 | 2 | $100.3M | 2 | 239 | $1,265.0M |
| 2023 | 0 | – | – | 307 | $918.7M |
| 2022 | 0 | – | – | 264 | $258.0M |
| 2021 | 0 | – | – | 236 | $723.8M |
| 2020 | 3 | $566,552 | 1 | 292 | $711.2M |
| 2019 | 0 | – | – | 327 | $326.0M |
| 2018 | 10 | $8.0M | 1 | 389 | $428.9M |
| 2017 | 6 | $599,845 | 1 | 282 | $366.0M |
| 2016 | 5 | $417,445 | 2 | 291 | $322.4M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-21 | Kirk David Blair | Director | 4,176 | $239.33 | $999,442 | +28.7% | SEC |
| 2026-03-19 | ALBER LAURA | Director | 2,571 | $194.58 | $500,266 | +36.9% | SEC |
| 2026-03-18 | Kirk David Blair | Director | 2,570 | $194.62 | $500,173 | +23.1% | SEC |
| 2025-12-18 | Kirk David Blair | Director | 1,936 | $258.64 | $500,727 | +22.1% | SEC |
| 2025-12-08 | ValueAct Holdings II, L.P. | Director | 96,000 | $260.58 | $25.0M | +3.3% | SEC |
| 2025-09-10 | Kirk David Blair | Director | 3,400 | $254.66 | $865,844 | +801.9% | SEC |
| 2025-04-04 | MUNOZ OSCAR | Director | 3,882 | $257.28 | $998,761 | +48.8% | SEC |
| 2025-03-03 | Washington Robin L | Director | 1,695 | $294.61 | $499,364 | +4.1% | SEC |
| 2024-06-24 | MUNOZ OSCAR | Director | 2,051 | $243.69 | $499,808 | +41.2% | SEC |
| 2024-06-05 | ValueAct Holdings, L.P. | Director | 428,000 | $233.17 | $99.8M | +12.3% | SEC |
| 2020-03-24 | Wojcicki Susan | Director | 1,100 | $150.42 | $165,466 | +1.1% | SEC |
| 2020-02-13 | Wojcicki Susan | Director | 1,100 | $189.36 | $208,298 | +1.1% | SEC |
| 2020-01-07 | Wojcicki Susan | Director | 1,100 | $175.26 | $192,788 | +1.1% | SEC |
| 2018-10-10 | Wojcicki Susan | Director | 6,000 | $146.70 | $880,188 | +6.6% | SEC |
| 2018-09-17 | Wojcicki Susan | Director | 6,000 | $157.57 | $945,420 | +7.1% | SEC |
| 2018-08-14 | Wojcicki Susan | Director | 6,000 | $146.38 | $878,280 | +7.7% | SEC |
| 2018-07-25 | Wojcicki Susan | Director | 6,000 | $146.22 | $877,320 | +8.4% | SEC |
| 2018-06-19 | Wojcicki Susan | Director | 6,000 | $138.11 | $828,660 | +9.2% | SEC |
| 2018-05-30 | Wojcicki Susan | Director | 6,000 | $132.00 | $792,005 | +10.1% | SEC |
| 2018-04-18 | Wojcicki Susan | Director | 6,000 | $123.81 | $742,860 | +11.5% | SEC |
| 2018-03-13 | Wojcicki Susan | Director | 6,000 | $127.82 | $766,920 | +12.9% | SEC |
| 2018-02-16 | Wojcicki Susan | Director | 6,000 | $112.91 | $677,460 | +15.3% | SEC |
| 2018-01-10 | Wojcicki Susan | Director | 6,000 | $109.14 | $654,840 | +18.1% | SEC |
| 2017-06-05 | Wojcicki Susan | Director | 1,100 | $90.89 | $99,979 | +3.7% | SEC |
| 2017-05-02 | Wojcicki Susan | Director | 1,154 | $86.64 | $99,983 | +4.3% | SEC |
| 2017-04-03 | Wojcicki Susan | Director | 1,209 | $82.70 | $99,984 | +4.7% | SEC |
| 2017-03-07 | Wojcicki Susan | Director | 1,224 | $81.68 | $99,976 | +5.0% | SEC |
| 2017-02-06 | Wojcicki Susan | Director | 1,256 | $79.61 | $99,990 | +5.9% | SEC |
| 2017-01-10 | Wojcicki Susan | Director | 1,353 | $73.86 | $99,933 | +6.8% | SEC |
| 2016-12-05 | Wojcicki Susan | Director | 1,443 | $69.29 | $99,985 | +7.8% | SEC |
| 2016-11-22 | Powell Colin | Director | 236 | $74.52 | $17,587 | +0.5% | SEC |
| 2016-11-08 | Wojcicki Susan | Director | 1,300 | $76.88 | $99,944 | +8.4% | SEC |
| 2016-10-04 | Wojcicki Susan | Director | 1,403 | $71.26 | $99,978 | +9.9% | SEC |
| 2016-09-19 | Wojcicki Susan | Director | 1,356 | $73.71 | $99,951 | +10.6% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-04 | Conway Craig | Director | 4,500 | $260.61 | $1.2M | Sale | SEC |
| 2026-01-15 | KROES NEELIE | Director | 3,893 | $238.70 | $929,259 | Sale | SEC |
| 2025-12-03 | Harris Parker | Officer | 134,662 | $234.70 | $31.6M | Pre-planned (10b5-1) | SEC |
| 2025-11-03 | Benioff Marc | CEO | 2,250 | $258.19 | $580,936 | Pre-planned (10b5-1) | SEC |
| 2025-10-31 | Benioff Marc | CEO | 2,250 | $256.82 | $577,847 | Pre-planned (10b5-1) | SEC |
| 2025-10-30 | Benioff Marc | CEO | 2,250 | $252.03 | $567,076 | Pre-planned (10b5-1) | SEC |
| 2025-10-29 | Benioff Marc | CEO | 2,250 | $257.07 | $578,399 | Pre-planned (10b5-1) | SEC |
| 2025-10-28 | Benioff Marc | CEO | 2,250 | $256.13 | $576,301 | Pre-planned (10b5-1) | SEC |
| 2025-10-27 | Benioff Marc | CEO | 2,250 | $255.55 | $574,998 | Pre-planned (10b5-1) | SEC |
| 2025-10-24 | Benioff Marc | CEO | 2,250 | $255.62 | $575,142 | Pre-planned (10b5-1) | SEC |
| 2025-10-23 | Benioff Marc | CEO | 2,250 | $259.01 | $582,764 | Pre-planned (10b5-1) | SEC |
| 2025-10-22 | Benioff Marc | CEO | 2,250 | $262.27 | $590,097 | Pre-planned (10b5-1) | SEC |
| 2025-10-21 | Benioff Marc | CEO | 2,250 | $252.28 | $567,633 | Pre-planned (10b5-1) | SEC |
| 2025-10-20 | Benioff Marc | CEO | 2,250 | $244.64 | $550,430 | Pre-planned (10b5-1) | SEC |
| 2025-10-17 | Benioff Marc | CEO | 2,250 | $248.36 | $558,813 | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 2757 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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