CNFR insider buying – Conifer Holdings, Inc.
70 insider purchases since 2016 worth $34.2M by 15 different insiders. Last 12 months: 0 purchases, $0. Most recent filing: 2025-08-22.
Where insiders bought and sold CNFR – last 5 yearsCEO / officers Directors Funds & 10% owners Sales
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 53 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| Hakala Jeffrey Anthony Director | $11.1M 5× · 909,031 sh | 2019-03-13 2024-12-12 | – | 3,736,769 shares as of 2025-08-22 | Holds - never sold |
| Hakala Gerald W Director | $6.0M 1× · 1,000 sh | 2023-12-20 2023-12-20 | – | 3,736,769 shares as of 2025-08-22 | Holds - never sold |
| Clarkston Ventures, LLC 10% Owner | $5.5M 5× · 2,143,395 sh | 2019-08-13 2024-12-12 | – | 8,013,224 shares as of 2026-03-03 | Holds - never sold |
| PETCOFF JAMES G CEO | $4.6M 10× · 1,491,024 sh | 2016-02-17 2023-03-24 | 1× · $300,000 last 2022-12-30 | 3,437,647 shares as of 2023-03-27 | Holds (sold earlier) |
| Clarkston 91 West LLC 10% Owner | $2.5M 1× · 500 sh | 2025-03-03 2025-03-03 | – | 0 shares as of 2025-10-09 | Sold everything |
| WILLIAMS R JAMISON JR Director | $1.5M 7× · 274,145 sh | 2016-02-19 2020-12-29 | – | 405,458 shares as of 2020-12-30 | Holds - never sold |
| SARAFA JOSEPH D Director | $937,134 11× · 340,293 sh | 2016-02-16 2025-04-07 | – | 350,000 shares as of 2025-04-08 | Holds - never sold |
| RONEY BRIAN J CEO | $697,740 11× · 141,313 sh | 2016-02-16 2020-12-16 | 1× · $200,000 last 2024-12-12 | 510,232 shares as of 2026-04-02 | Sold part |
| Petcoff Nicholas J CEO | $570,478 4× · 174,755 sh | 2016-02-18 2022-08-10 | – | 275,314 shares as of 2022-08-12 | Holds - never sold |
| Petcoff Andrew Officer | $475,506 6× · 98,992 sh | 2016-02-17 2019-11-06 | – | 187,007 shares as of 2019-11-08 | Holds - never sold |
| MELOCHE HAROLD J CFO | $119,586 5× · 39,034 sh | 2016-02-16 2025-04-07 | – | 72,588 shares as of 2025-04-08 | Holds - never sold |
| Melstrom John William Director | $106,250 1× · 25,000 sh | 2019-06-28 2019-06-28 | – | 25,000 shares as of 2019-07-02 | Holds - never sold |
| Smith James Grant Director | $24,380 2× · 36,150 sh | 2025-04-09 2025-04-10 | – | 37,250 shares as of 2026-04-20 | Holds - never sold |
| O'Hanlon Isolde Director | $12,950 1× · 5,000 sh | 2020-12-29 2020-12-29 | – | 5,000 shares as of 2020-12-29 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2025 | 7 | $10.5M | 6 | – | – |
| 2024 | 0 | – | – | 1 | $200,000 |
| 2023 | 2 | $6.3M | 2 | 1 | $300,000 |
| 2022 | 5 | $4.8M | 4 | – | – |
| 2021 | 3 | $183,597 | 3 | – | – |
| 2020 | 6 | $179,143 | 4 | – | – |
| 2019 | 18 | $8.2M | 9 | – | – |
| 2018 | 5 | $480,165 | 4 | – | – |
| 2017 | 8 | $2.7M | 6 | 2 | $888,397 |
| 2016 | 16 | $853,760 | 7 | – | – |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2025-08-22 | Clarkston 91 West LLC | 10% Owner | 500 | $5,000.00 | $2.5M | +50.0% | SEC |
| 2025-08-22 | Hakala Jeffrey Anthony | Director | 101,500 | $75.86 | $7.7M | +2.8% | SEC |
| 2025-08-22 | Clarkston Ventures, LLC | 10% Owner | 100,000 | $2.00 | $200,000 | +2.8% | SEC |
| 2025-04-11 | Smith James Grant | Director | 20,150 | $0.67 | $13,500 | +125.9% | SEC |
| 2025-04-10 | Smith James Grant | Director | 16,000 | $0.68 | $10,880 | SEC | |
| 2025-04-08 | SARAFA JOSEPH D | Director | 100,000 | $0.53 | $53,000 | +40.0% | SEC |
| 2025-04-08 | MELOCHE HAROLD J | CFO | 22,000 | $0.52 | $11,440 | +43.5% | SEC |
| 2023-12-22 | Hakala Gerald W | Director | 1,000 | $6,000.00 | $6.0M | SEC | |
| 2023-03-27 | PETCOFF JAMES G | CEO | 200,000 | $1.51 | $302,000 | +41.6% | SEC |
| 2022-11-28 | PETCOFF JAMES G | CEO | 30,000 | $1.58 | $47,400 | +122.2% | SEC |
| 2022-08-12 | SARAFA JOSEPH D | Director | 50,000 | $2.00 | $100,000 | +25.0% | SEC |
| 2022-08-12 | Petcoff Nicholas J | CEO | 100,000 | $2.00 | $200,000 | +57.0% | SEC |
| 2022-08-12 | PETCOFF JAMES G | CEO | 750,000 | $2.00 | $1.5M | +34.9% | SEC |
| 2022-08-12 | Clarkston Ventures, LLC | 10% Owner | 1,500,000 | $2.00 | $3.0M | +70.2% | SEC |
| 2021-12-17 | PETCOFF JAMES G | CEO | 9,064 | $2.34 | $21,167 | +72.7% | SEC |
| 2021-12-14 | CEO | 12,471 | $2.29 | $28,540 | SEC | ||
| 2021-09-29 | SARAFA JOSEPH D | Director | 50,000 | $2.68 | $133,890 | +33.3% | SEC |
| 2020-12-30 | WILLIAMS R JAMISON JR | Director | 10,000 | $2.62 | $26,200 | +2.5% | SEC |
| 2020-12-29 | O'Hanlon Isolde | Director | 5,000 | $2.59 | $12,950 | SEC | |
| 2020-12-18 | RONEY BRIAN J | CEO | 9,980 | $2.30 | $22,954 | +2.5% | SEC |
| 2020-05-20 | SARAFA JOSEPH D | Director | 27,868 | $2.96 | $82,623 | +22.8% | SEC |
| 2020-04-01 | SARAFA JOSEPH D | Director | 3,900 | $3.00 | $11,700 | +3.3% | SEC |
| 2020-03-27 | SARAFA JOSEPH D | Director | 8,232 | $2.76 | $22,716 | +7.5% | SEC |
| 2019-12-31 | RONEY BRIAN J | CEO | 5,000 | $4.00 | $20,000 | +1.3% | SEC |
| 2019-12-31 | Hakala Jeffrey Anthony | Director | 13,673 | $4.00 | $54,692 | +1.3% | SEC |
| 2019-12-31 | Clarkston Ventures, LLC | 10% Owner | 28,344 | $4.00 | $113,376 | +1.3% | SEC |
| 2019-11-08 | WILLIAMS R JAMISON JR | Director | 22,222 | $4.50 | $99,999 | +6.0% | SEC |
| 2019-11-08 | SARAFA JOSEPH D | Director | 10,000 | $4.50 | $45,000 | +10.0% | SEC |
| 2019-11-08 | RONEY BRIAN J | CEO | 63,333 | $4.50 | $284,998 | +19.1% | SEC |
| 2019-11-08 | Petcoff Nicholas J | Officer | 55,555 | $4.50 | $249,998 | +48.4% | SEC |
| 2019-11-08 | Petcoff Andrew | Officer | 77,777 | $4.50 | $349,996 | +71.2% | SEC |
| 2019-11-08 | PETCOFF JAMES G | CEO | 222,222 | $4.50 | $999,999 | +9.2% | SEC |
| 2019-11-08 | Hakala Jeffrey Anthony | Director | 155,228 | $4.50 | $698,526 | +18.0% | SEC |
| 2019-11-08 | Clarkston Ventures, LLC | 10% Owner | 321,782 | $4.50 | $1.4M | +18.0% | SEC |
| 2019-08-15 | Hakala Jeffrey Anthony | Director | 93,233 | $3.75 | $349,624 | +12.1% | SEC |
| 2019-08-15 | Clarkston Ventures, LLC | 10% Owner | 193,269 | $3.75 | $724,759 | +12.1% | SEC |
| 2019-07-02 | WILLIAMS R JAMISON JR | Director | 58,823 | $4.25 | $249,998 | +16.9% | SEC |
| 2019-07-02 | Melstrom John William | Director | 25,000 | $4.25 | $106,250 | SEC | |
| 2019-07-02 | Hakala Jeffrey Anthony | Director | 545,397 | $4.23 | $2.3M | +244.8% | SEC |
| 2019-06-06 | Petcoff Andrew | Officer | 5,800 | $3.79 | $22,008 | +5.6% | SEC |
Showing the latest 40 of 70 purchases.
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2024-12-16 | RONEY BRIAN J | CEO | 100,000 | $2.00 | $200,000 | Sale | SEC |
| 2023-01-03 | PETCOFF JAMES G | CEO | 200,000 | $1.50 | $300,000 | Sale | SEC |
| 2017-12-20 | McCammon Mark | Director | 97,319 | $5.78 | $562,504 | Sale | SEC |
| 2017-12-08 | McCammon Mark | Director | 53,699 | $6.07 | $325,893 | Sale | SEC |
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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