CELH insider buying – Celsius Holdings, Inc.
18 insider purchases since 2016 worth $14.8M by 9 different insiders. Last 12 months: 7 purchases, $3.0M. Most recent filing: 2026-09-16.
Large company Public float $9.7B (latest 10-K, SEC).
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 10 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| Li Ka Shing 10% Owner | $3.6M 2× · 1,133,333 sh | 2016-12-30 2019-09-12 | 1× · $150.7M last 2021-06-14 | 6,655,136 shares as of 2021-06-17 | Sold part |
| Milmoe William H. Director | $3.0M 2× · 880,459 sh | 2017-01-26 2019-09-12 | 18× · $706.4M last 2025-10-10 | 10,882,396 shares as of 2026-08-03 | Sold part |
| Chau Hoi Shuen Solina Holly 10% Owner | $2.4M 2× · 755,555 sh | 2016-12-30 2019-09-12 | 4× · $202.5M last 2023-08-15 | 7,680,323 shares as of 2023-08-17 | Sold part |
| DESANTIS CARL 10% Owner | $1.3M 2× · 433,333 sh | 2017-01-13 2017-01-31 | 6× · $229.9M last 2022-08-12 | 9,853,490 shares as of 2023-06-02 | Sold part |
| Leissner Tim Director | $1.3M 1× · 433,333 sh | 2017-01-27 2017-01-27 | – | 3,972,659 shares as of 2017-01-31 | Holds - never sold |
| Kravitz Hal Director | $1.1M 4× · 40,400 sh | 2020-03-30 2026-09-15 | 7× · $19.0M last 2024-05-14 | 239,158 shares as of 2026-09-16 | Holds (sold earlier) |
| DeSantis Damon Director | $1.0M 1× · 36,000 sh | 2026-09-14 2026-09-14 | – | 2,712,187 shares as of 2026-09-15 | Holds - never sold |
| Fieldly John CEO | $742,746 2× · 26,475 sh | 2026-05-22 2026-09-10 | 14× · $111.4M last 2025-08-07 | 956,063 shares as of 2026-09-10 | Holds (sold earlier) |
| Hanson Eric CEO | $418,033 2× · 12,058 sh | 2025-11-12 2026-05-21 | – | 70,246 shares as of 2026-06-01 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 6 | $2.5M | 4 | 1 | $147,773 |
| 2025 | 2 | $652,633 | 2 | 14 | $53.4M |
| 2024 | 0 | – | – | 31 | $592.1M |
| 2023 | 0 | – | – | 22 | $280.1M |
| 2022 | 0 | – | – | 13 | $69.0M |
| 2021 | 0 | – | – | 10 | $558.7M |
| 2020 | 1 | $39,500 | 1 | 5 | $29.4M |
| 2019 | 3 | $3.8M | 3 | – | – |
| 2017 | 6 | $7.8M | 5 | – | – |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-16 | Kravitz Hal | Director | 12,000 | $28.00 | $336,000 | +5.3% | SEC |
| 2026-09-15 | DeSantis Damon | Director | 36,000 | $27.78 | $1.0M | +1.3% | SEC |
| 2026-09-10 | Fieldly John | CEO | 18,000 | $27.44 | $493,920 | +1.9% | SEC |
| 2026-05-26 | Kravitz Hal | Director | 8,400 | $29.73 | $249,732 | +3.8% | SEC |
| 2026-05-26 | Fieldly John | CEO | 8,475 | $29.36 | $248,826 | +0.9% | SEC |
| 2026-05-26 | Hanson Eric | CEO | 7,500 | $29.04 | $217,800 | +10.9% | SEC |
| 2025-11-17 | Kravitz Hal | Director | 10,000 | $45.24 | $452,400 | +4.9% | SEC |
| 2025-11-12 | Hanson Eric | CEO | 4,558 | $43.93 | $200,233 | +9.7% | SEC |
| 2020-04-09 | Kravitz Hal | Director | 10,000 | $3.95 | $39,500 | SEC | |
| 2019-09-16 | Li Ka Shing | 10% Owner | 333,333 | $3.60 | $1.2M | +4.3% | SEC |
| 2019-09-16 | Chau Hoi Shuen Solina Holly | 10% Owner | 222,222 | $3.60 | $799,999 | +4.1% | SEC |
| 2019-09-12 | Milmoe William H. | Director | 500,000 | $3.60 | $1.8M | +2.3% | SEC |
| 2017-02-10 | DESANTIS CARL | 10% Owner | 333,333 | $3.00 | $999,999 | +3.2% | SEC |
| 2017-02-10 | Milmoe William H. | Director | 380,459 | $3.06 | $1.2M | +3.6% | SEC |
| 2017-01-31 | Leissner Tim | Director | 433,333 | $3.00 | $1.3M | +12.2% | SEC |
| 2017-01-18 | DESANTIS CARL | 10% Owner | 100,000 | $3.00 | $300,000 | +1.0% | SEC |
| 2017-01-04 | Li Ka Shing | 10% Owner | 800,000 | $3.00 | $2.4M | +11.6% | SEC |
| 2017-01-04 | Chau Hoi Shuen Solina Holly | 10% Owner | 533,333 | $3.00 | $1.6M | +11.0% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-03-03 | Russell Joyce | Director | 2,880 | $51.31 | $147,773 | Sale | SEC |
| 2025-10-17 | Langhans Jarrod | CFO | 5,000 | $65.00 | $325,000 | Pre-planned (10b5-1) | SEC |
| 2025-10-15 | Milmoe William H. | 10% Owner | 40,000 | $62.50 | $2.5M | Sale | SEC |
| 2025-09-05 | Storey Paul H. | Officer | 7,500 | $60.93 | $456,975 | Sale | SEC |
| 2025-08-19 | Langhans Jarrod | CFO | 5,000 | $60.00 | $300,000 | Pre-planned (10b5-1) | SEC |
| 2025-08-11 | Langhans Jarrod | CFO | 5,000 | $51.18 | $255,900 | Pre-planned (10b5-1) | SEC |
| 2025-08-08 | Fieldly John | CEO | 143,167 | $51.18 | $7.3M | Pre-planned (10b5-1) | SEC |
| 2025-08-04 | DeSantis Dean | 10% Owner | 100,000 | $47.50 | $4.8M | Sale | SEC |
| 2025-07-30 | DeSantis Dean | 10% Owner | 200,000 | $47.50 | $9.5M | Sale | SEC |
| 2025-07-03 | Milmoe William H. | 10% Owner | 300,000 | $47.27 | $14.2M | Sale | SEC |
| 2025-06-26 | Fieldly John | CEO | 130,803 | $45.00 | $5.9M | Pre-planned (10b5-1) | SEC |
| 2025-06-12 | Fieldly John | CEO | 132,171 | $43.06 | $5.7M | Pre-planned (10b5-1) | SEC |
| 2025-03-13 | Russell Joyce | Director | 4,000 | $28.47 | $113,880 | Sale | SEC |
| 2025-03-13 | Levy Caroline S | Director | 70,000 | $26.84 | $1.9M | Sale | SEC |
| 2025-03-10 | Storey Paul H. | Officer | 10,188 | $25.77 | $262,545 | Sale | SEC |
Showing the latest 15 of 96 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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