BFH insider buying – Bread Financial Holdings, Inc.
19 insider purchases since 2016 worth $22.4M by 8 different insiders. Last 12 months: 3 purchases, $409,818. Most recent filing: 2026-11-12.
Large company Public float $2.7B (latest 10-K, SEC).
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| Turtle Creek Asset Management Inc. 10% Owner | $20.9M 6× · 785,962 sh | 2023-05-04 2023-05-30 | 13× · $27.9M last 2024-01-29 | 4,932,151 shares as of 2024-01-29 | Sold part |
| Fawcett John J. Director | $500,447 5× · 14,725 sh | 2024-08-12 2026-11-10 | – | 12,638 shares as of 2026-06-17 | Holds - never sold |
| BALLOU ROGER H Director | $200,002 2× · 4,950 sh | 2022-08-08 2023-07-31 | 1× · $874,930 last 2026-04-24 | 30,079 shares as of 2026-04-27 | Sold part |
| Gerspach John C Director | $192,700 1× · 5,000 sh | 2022-08-05 2022-08-05 | – | 55,574 shares as of 2026-07-17 | Holds - never sold |
| Andretta Ralph J CEO | $149,788 1× · 3,773 sh | 2022-08-08 2022-08-08 | 1× · $1.3M last 2026-05-29 | 583,241 shares as of 2026-06-01 | Sold part |
| Fawcett John J. Director | $123,490 1× · 5,000 sh | 2026-10-28 2026-10-28 | – | – | Holds - never sold |
| Beberman Perry S CFO | $119,520 1× · 3,000 sh | 2022-08-08 2022-08-08 | – | 142,061 shares as of 2026-03-04 | Holds - never sold |
| Greer Valerie E Officer | $113,250 1× · 3,000 sh | 2022-08-09 2022-08-09 | – | 181,189 shares as of 2026-02-19 | Holds - never sold |
| THERIAULT TIMOTHY J Director | $98,900 1× · 2,500 sh | 2022-08-08 2022-08-08 | – | 27,384 shares as of 2026-06-17 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 3 | $409,818 | 1 | 3 | $2.5M |
| 2025 | 1 | $63,459 | 1 | – | – |
| 2024 | 2 | $150,660 | 1 | 7 | $16.8M |
| 2023 | 7 | $21.0M | 2 | 6 | $11.1M |
| 2022 | 6 | $773,888 | 6 | – | – |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2026-11-12 | Fawcett John J. | Director | 10,000 | $22.60 | $226,000 | +200% | SEC |
| 2026-10-30 | Fawcett John J. | Director | 5,000 | $24.70 | $123,490 | New | SEC |
| 2026-05-22 | Fawcett John J. | Director | 698 | $86.43 | $60,328 | +6.8% | SEC |
| 2025-08-01 | Fawcett John J. | Director | 1,027 | $61.79 | $63,459 | +11.1% | SEC |
| 2024-10-30 | Fawcett John J. | Director | 1,000 | $51.02 | $51,020 | +18.3% | SEC |
| 2024-08-14 | Fawcett John J. | Director | 2,000 | $49.82 | $99,640 | +57.6% | SEC |
| 2023-08-01 | BALLOU ROGER H | Director | 2,400 | $41.78 | $100,272 | +7.4% | SEC |
| 2023-06-01 | Turtle Creek Asset Management Inc. | 10% Owner | 400 | $29.89 | $11,956 | +8.7% | SEC |
| 2023-05-26 | Turtle Creek Asset Management Inc. | 10% Owner | 15,000 | $29.50 | $442,500 | +0.3% | SEC |
| 2023-05-19 | Turtle Creek Asset Management Inc. | 10% Owner | 112,944 | $29.70 | $3.4M | +2.3% | SEC |
| 2023-05-16 | Turtle Creek Asset Management Inc. | 10% Owner | 210,000 | $27.43 | $5.8M | +4.5% | SEC |
| 2023-05-11 | Turtle Creek Asset Management Inc. | 10% Owner | 190,000 | $26.09 | $5.0M | +4.3% | SEC |
| 2023-05-08 | Turtle Creek Asset Management Inc. | 10% Owner | 257,618 | $24.88 | $6.4M | +6.1% | SEC |
| 2022-08-10 | THERIAULT TIMOTHY J | Director | 2,500 | $39.56 | $98,900 | +20.8% | SEC |
| 2022-08-09 | Greer Valerie E | Officer | 3,000 | $37.75 | $113,250 | +5.1% | SEC |
| 2022-08-09 | Beberman Perry S | CFO | 3,000 | $39.84 | $119,520 | +8.5% | SEC |
| 2022-08-09 | BALLOU ROGER H | Director | 2,550 | $39.11 | $99,730 | +10.2% | SEC |
| 2022-08-09 | Andretta Ralph J | CEO | 3,773 | $39.70 | $149,788 | +1.9% | SEC |
| 2022-08-09 | Gerspach John C | Director | 5,000 | $38.54 | $192,700 | +27.4% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-07-29 | Lakhwara Praniti | Director | 2,802 | $106.12 | $297,348 | Sale | SEC |
| 2026-06-01 | Andretta Ralph J | CEO | 15,000 | $89.10 | $1.3M | Pre-planned (10b5-1) | SEC |
| 2026-04-27 | BALLOU ROGER H | Director | 9,687 | $90.32 | $874,930 | Sale | SEC |
| 2024-01-29 | Turtle Creek Asset Management Inc. | 10% Owner | 45,000 | $35.67 | $1.6M | Sale | SEC |
| 2024-01-26 | Turtle Creek Asset Management Inc. | 10% Owner | 90,000 | $32.86 | $3.0M | Sale | SEC |
| 2024-01-23 | Turtle Creek Asset Management Inc. | 10% Owner | 90,000 | $30.62 | $2.8M | Sale | SEC |
| 2024-01-18 | Turtle Creek Asset Management Inc. | 10% Owner | 90,000 | $30.17 | $2.7M | Sale | SEC |
| 2024-01-12 | Turtle Creek Asset Management Inc. | 10% Owner | 75,000 | $32.22 | $2.4M | Sale | SEC |
| 2024-01-09 | Turtle Creek Asset Management Inc. | 10% Owner | 60,000 | $32.59 | $2.0M | Sale | SEC |
| 2024-01-04 | Turtle Creek Asset Management Inc. | 10% Owner | 75,000 | $32.26 | $2.4M | Sale | SEC |
| 2023-12-29 | Turtle Creek Asset Management Inc. | 10% Owner | 50,000 | $33.45 | $1.7M | Sale | SEC |
| 2023-12-22 | Turtle Creek Asset Management Inc. | 10% Owner | 50,000 | $33.79 | $1.7M | Sale | SEC |
| 2023-12-20 | Turtle Creek Asset Management Inc. | 10% Owner | 46,000 | $33.30 | $1.5M | Sale | SEC |
| 2023-12-15 | Turtle Creek Asset Management Inc. | 10% Owner | 54,000 | $33.14 | $1.8M | Sale | SEC |
| 2023-12-12 | Turtle Creek Asset Management Inc. | 10% Owner | 70,000 | $31.19 | $2.2M | Sale | SEC |
Showing the latest 15 of 16 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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