ASAN insider buying – Asana, Inc.
82 insider purchases since 2016 worth $1,889.2M by 2 different insiders. Last 12 months: 0 purchases, $0. Most recent filing: 2025-08-25.
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 1 older purchase (before the 5-year window) is listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| Moskovitz Dustin A. Director | $1,888.8M 80× · 57,098,436 sh | 2021-06-07 2025-08-21 | 1× · $24.6M last 2020-09-30 | 62,045,482 shares as of 2025-08-25 | Holds (sold earlier) |
| NORRINGTON LORRIE M Director | $447,426 2× · 9,933 sh | 2021-03-12 2021-12-06 | 1× · $245,139 last 2023-06-20 | 146,841 shares as of 2026-05-05 | Sold part |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 0 | – | – | 13 | $6.1M |
| 2025 | 24 | $142.7M | 1 | 30 | $130.9M |
| 2024 | 0 | – | – | 16 | $3.4M |
| 2023 | 27 | $170.2M | 1 | 20 | $12.5M |
| 2022 | 11 | $959.0M | 1 | 11 | $6.0M |
| 2021 | 20 | $617.3M | 2 | 24 | $33.8M |
| 2020 | 0 | – | – | 10 | $234.9M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2025-08-25 | Moskovitz Dustin A. | Director | 122,470 | $13.52 | $1.7M | +0.2% | SEC |
| 2025-08-21 | Moskovitz Dustin A. | Director | 446,966 | $13.73 | $6.1M | +0.8% | SEC |
| 2025-08-19 | Moskovitz Dustin A. | Director | 449,235 | $14.05 | $6.3M | +0.8% | SEC |
| 2025-08-15 | Moskovitz Dustin A. | Director | 449,861 | $13.71 | $6.2M | +0.8% | SEC |
| 2025-08-12 | Moskovitz Dustin A. | Director | 450,000 | $13.35 | $6.0M | +0.8% | SEC |
| 2025-08-08 | Moskovitz Dustin A. | Director | 448,905 | $14.29 | $6.4M | +0.8% | SEC |
| 2025-08-05 | Moskovitz Dustin A. | Director | 450,000 | $14.21 | $6.4M | +0.8% | SEC |
| 2025-07-31 | Moskovitz Dustin A. | Director | 450,000 | $15.28 | $6.9M | +0.8% | SEC |
| 2025-07-25 | Moskovitz Dustin A. | Director | 450,000 | $14.97 | $6.7M | +0.8% | SEC |
| 2025-07-23 | Moskovitz Dustin A. | Director | 450,000 | $14.97 | $6.7M | +0.8% | SEC |
| 2025-07-21 | Moskovitz Dustin A. | CEO | 447,907 | $14.59 | $6.5M | +0.8% | SEC |
| 2025-07-17 | Moskovitz Dustin A. | CEO | 450,000 | $13.97 | $6.3M | +0.9% | SEC |
| 2025-07-15 | Moskovitz Dustin A. | CEO | 447,684 | $14.20 | $6.4M | +0.9% | SEC |
| 2025-07-09 | Moskovitz Dustin A. | CEO | 449,217 | $14.32 | $6.4M | +0.9% | SEC |
| 2025-07-03 | Moskovitz Dustin A. | CEO | 450,000 | $13.60 | $6.1M | +0.9% | SEC |
| 2025-06-27 | Moskovitz Dustin A. | CEO | 87,755 | $12.97 | $1.1M | +0.2% | SEC |
| 2025-04-17 | Moskovitz Dustin A. | CEO | 50,000 | $15.84 | $792,000 | +0.1% | SEC |
| 2025-04-14 | Moskovitz Dustin A. | CEO | 75,493 | $15.58 | $1.2M | +0.1% | SEC |
| 2025-04-10 | Moskovitz Dustin A. | CEO | 450,000 | $14.94 | $6.7M | +0.9% | SEC |
| 2025-04-07 | Moskovitz Dustin A. | CEO | 675,000 | $14.15 | $9.6M | +1.3% | SEC |
| 2025-04-01 | Moskovitz Dustin A. | CEO | 449,507 | $14.56 | $6.5M | +0.9% | SEC |
| 2025-03-27 | Moskovitz Dustin A. | CEO | 450,000 | $15.24 | $6.9M | +0.9% | SEC |
| 2025-03-20 | Moskovitz Dustin A. | CEO | 675,000 | $14.15 | $9.6M | +1.4% | SEC |
| 2025-03-17 | Moskovitz Dustin A. | CEO | 675,000 | $13.57 | $9.2M | +1.4% | SEC |
| 2023-11-03 | Moskovitz Dustin A. | CEO | 237,015 | $17.50 | $4.1M | +0.5% | SEC |
| 2023-10-25 | Moskovitz Dustin A. | CEO | 123,547 | $17.50 | $2.2M | +0.3% | SEC |
| 2023-10-18 | Moskovitz Dustin A. | CEO | 280,000 | $18.67 | $5.2M | +0.6% | SEC |
| 2023-10-16 | Moskovitz Dustin A. | CEO | 347,802 | $17.96 | $6.2M | +0.7% | SEC |
| 2023-10-12 | Moskovitz Dustin A. | CEO | 283,204 | $18.07 | $5.1M | +0.6% | SEC |
| 2023-10-05 | Moskovitz Dustin A. | CEO | 1,015,000 | $17.53 | $17.8M | +2.2% | SEC |
| 2023-09-29 | Moskovitz Dustin A. | CEO | 664,219 | $17.60 | $11.7M | +1.5% | SEC |
| 2023-09-27 | Moskovitz Dustin A. | CEO | 1,015,000 | $17.18 | $17.4M | +2.3% | SEC |
| 2023-09-20 | Moskovitz Dustin A. | CEO | 1,015,000 | $18.04 | $18.3M | +2.4% | SEC |
| 2023-09-12 | Moskovitz Dustin A. | CEO | 554,847 | $20.08 | $11.1M | +1.3% | SEC |
| 2023-09-01 | Moskovitz Dustin A. | CEO | 160,000 | $21.61 | $3.5M | +0.4% | SEC |
| 2023-08-29 | Moskovitz Dustin A. | CEO | 160,000 | $21.54 | $3.4M | +0.4% | SEC |
| 2023-08-24 | Moskovitz Dustin A. | CEO | 160,000 | $21.74 | $3.5M | +0.4% | SEC |
| 2023-08-21 | Moskovitz Dustin A. | CEO | 689,999 | $19.98 | $13.8M | +1.7% | SEC |
| 2023-08-11 | Moskovitz Dustin A. | CEO | 160,000 | $21.73 | $3.5M | +0.4% | SEC |
| 2023-08-09 | Moskovitz Dustin A. | CEO | 160,000 | $21.55 | $3.4M | +0.4% | SEC |
Showing the latest 40 of 82 purchases.
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-23 | Rogers Daniel Mark | CEO | 451,112 | $9.40 | $4.2M | Pre-planned (10b5-1) | SEC |
| 2026-09-23 | Megji Aziz | CFO | 38,668 | $9.51 | $367,636 | Sale | SEC |
| 2026-09-23 | Colendich Katie Marie | Officer | 15,910 | $9.66 | $153,656 | Pre-planned (10b5-1) | SEC |
| 2026-07-02 | Rogers Daniel Mark | CEO | 13,790 | $6.90 | $95,151 | Pre-planned (10b5-1) | SEC |
| 2026-06-26 | Megji Aziz | CFO | 13,239 | $6.73 | $89,098 | Pre-planned (10b5-1) | SEC |
| 2026-06-24 | Sosa Veronica | Officer | 11,378 | $6.66 | $75,777 | Sale | SEC |
| 2026-06-24 | Rogers Daniel Mark | CEO | 26,975 | $6.66 | $179,654 | Sale | SEC |
| 2026-06-24 | Megji Aziz | CFO | 31,696 | $6.66 | $211,034 | Pre-planned (10b5-1) | SEC |
| 2026-06-24 | Colendich Katie Marie | Officer | 15,984 | $6.70 | $107,120 | Pre-planned (10b5-1) | SEC |
| 2026-03-31 | Megji Aziz | CFO | 30,650 | $6.10 | $186,965 | Pre-planned (10b5-1) | SEC |
| 2026-03-25 | Parekh Sonalee Elizabeth | CFO | 18,717 | $6.62 | $123,907 | Pre-planned (10b5-1) | SEC |
| 2026-03-24 | Parekh Sonalee Elizabeth | CFO | 34,151 | $6.65 | $227,104 | Sale | SEC |
| 2026-03-12 | Colendich Katie Marie | Officer | 7,304 | $7.42 | $54,196 | Sale | SEC |
| 2025-12-23 | Parekh Sonalee Elizabeth | CFO | 108,544 | $14.14 | $1.5M | Pre-planned (10b5-1) | SEC |
| 2025-12-23 | LACEY ELEANOR B | Officer | 100,697 | $13.97 | $1.4M | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 124 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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