APPF insider buying – Appfolio Inc
24 insider purchases since 2016 worth $38.6M by 9 different insiders. Last 12 months: 0 purchases, $0. Most recent filing: 2025-06-09.
Large company Public float $8.3B (latest 10-K, SEC).
Same time range as the chart above - each mark sits under the week of the trade. Circles = purchases (height = price paid, size = amount), red triangles = open-market sales of $50k+. Prices as reported, not adjusted for later stock splits. 20 older purchases (before the 5-year window) are listed in the table below.
Purchases are open-market buys (SEC Form 4, code "P") - insiders paying with their own money. Sales are open-market sales (code "S") of $50,000 or more; many sales are pre-planned (Rule 10b5-1) or made for taxes and diversification. Each row links to the original filing.
Bought, sold, still holding?
| Insider | Bought | First / last buy | Sold since 2016 | Holds now* | Status |
|---|---|---|---|---|---|
| DRAGONEER GLOBAL FUND II, L.P. 10% Owner | $10.6M 8× · 838,150 sh | 2015-01-13 2016-05-13 | 5× · $13.3M last 2017-08-01 | 3,308,908 shares as of 2017-08-03 | Sold part |
| RAUTH WILLIAM R III Director | $9.5M 1× · 72,859 sh | 2021-10-20 2021-10-20 | 14× · $47.3M last 2021-10-20 | 35,962 shares as of 2021-10-22 | Holds (sold earlier) |
| BLISS TIMOTHY K Director | $4.8M 1× · 22,000 sh | 2025-06-05 2025-06-05 | 11× · $62.5M last 2024-06-11 | 22,000 shares as of 2025-06-09 | Holds (sold earlier) |
| STAD MARC 10% Owner | $4.7M 8× · 385,274 sh | 2016-01-15 2016-05-10 | 2× · $15.6M last 2017-04-04 | 1,755,605 shares as of 2017-04-06 | Sold part |
| Keenan Capital GP, LLC 10% Owner | $4.0M 2× · 300,000 sh | 2016-01-06 2016-01-26 | 3× · $535,103 last 2017-02-28 | 1,246,932 shares as of 2017-03-02 | Sold part |
| Wolf Alexander Director | $2.9M 1× · 13,500 sh | 2025-02-13 2025-02-13 | 1× · $2.5M last 2024-05-13 | 220,518 shares as of 2025-02-18 | Holds (sold earlier) |
| Casey Robert Donald III Director | $870,920 1× · 4,000 sh | 2025-06-06 2025-06-06 | – | 28,399 shares as of 2025-08-05 | Holds - never sold |
| Clarity Ventures, L.P. 10% Owner | $828,249 1× · 60,179 sh | 2016-01-04 2016-01-04 | – | 28,300 shares as of 2016-01-06 | Holds - never sold |
| Clarity Ventures, Inc. 10% Owner | $344,513 1× · 26,700 sh | 2016-01-12 2016-01-12 | – | 8,379 shares as of 2016-01-14 | Holds - never sold |
* Shares held after the insider's most recent SEC filing for this company (all share classes, direct and indirect). If an insider stops filing, later changes are not known.
Insider buying and selling by year
| Year | Purchases | Bought | Buyers | Sales | Sold |
|---|---|---|---|---|---|
| 2026 | 0 | – | – | 28 | $46.3M |
| 2025 | 3 | $8.6M | 3 | 24 | $27.0M |
| 2024 | 0 | – | – | 40 | $101.4M |
| 2023 | 0 | – | – | 3 | $2.5M |
| 2022 | 0 | – | – | 14 | $15.5M |
| 2021 | 1 | $9.5M | 1 | 10 | $24.6M |
| 2020 | 0 | – | – | 23 | $56.8M |
| 2019 | 0 | – | – | 12 | $13.1M |
| 2018 | 0 | – | – | 7 | $6.8M |
| 2017 | 0 | – | – | 24 | $96.1M |
| 2016 | 20 | $20.6M | 5 | 9 | $5.9M |
Insider purchases
| Filed | Insider | Role | Shares | Avg price | Value | Holdings | Filing |
|---|---|---|---|---|---|---|---|
| 2025-06-09 | Casey Robert Donald III | Director | 4,000 | $217.73 | $870,920 | +16.8% | SEC |
| 2025-06-09 | BLISS TIMOTHY K | Director | 22,000 | $217.18 | $4.8M | SEC | |
| 2025-02-18 | Wolf Alexander | Director | 13,500 | $215.07 | $2.9M | SEC | |
| 2021-10-22 | RAUTH WILLIAM R III | Director | 72,859 | $130.87 | $9.5M | SEC | |
| 2016-05-17 | DRAGONEER GLOBAL FUND II, L.P. | 10% Owner | 345,477 | $12.70 | $4.4M | +20.2% | SEC |
| 2016-05-12 | STAD MARC | 10% Owner | 19,442 | $12.47 | $242,356 | +1.1% | SEC |
| 2016-03-30 | STAD MARC | 10% Owner | 2,949 | $11.89 | $35,064 | +0.2% | SEC |
| 2016-03-24 | STAD MARC | 10% Owner | 20,810 | $11.96 | $248,882 | +1.2% | SEC |
| 2016-03-17 | STAD MARC | 10% Owner | 8,900 | $11.94 | $106,269 | +0.5% | SEC |
| 2016-03-14 | DRAGONEER GLOBAL FUND II, L.P. | 10% Owner | 13,700 | $11.81 | $161,777 | +0.8% | SEC |
| 2016-03-09 | DRAGONEER GLOBAL FUND II, L.P. | 10% Owner | 109,094 | $11.83 | $1.3M | +7.1% | SEC |
| 2016-03-03 | STAD MARC | 10% Owner | 260,000 | $12.00 | $3.1M | +20.4% | SEC |
| 2016-02-25 | STAD MARC | 10% Owner | 23,000 | $12.83 | $295,090 | +1.8% | SEC |
| 2016-02-17 | DRAGONEER GLOBAL FUND II, L.P. | 10% Owner | 5,650 | $12.89 | $72,846 | +0.5% | SEC |
| 2016-02-10 | DRAGONEER GLOBAL FUND II, L.P. | 10% Owner | 119,260 | $12.91 | $1.5M | +10.6% | SEC |
| 2016-02-05 | DRAGONEER GLOBAL FUND II, L.P. | 10% Owner | 158,652 | $13.01 | $2.1M | +16.3% | SEC |
| 2016-02-02 | DRAGONEER GLOBAL FUND II, L.P. | 10% Owner | 20,817 | $12.98 | $270,284 | +2.2% | SEC |
| 2016-01-28 | STAD MARC | 10% Owner | 7,307 | $13.08 | $95,565 | +0.8% | SEC |
| 2016-01-28 | Keenan Capital GP, LLC | 10% Owner | 150,000 | $13.18 | $2.0M | +16.7% | SEC |
| 2016-01-20 | STAD MARC | 10% Owner | 42,866 | $12.90 | $553,172 | +4.8% | SEC |
| 2016-01-14 | Clarity Ventures, Inc. | 10% Owner | 26,700 | $12.90 | $344,513 | +42.7% | SEC |
| 2016-01-14 | DRAGONEER GLOBAL FUND II, L.P. | 10% Owner | 65,500 | $12.98 | $849,939 | +7.9% | SEC |
| 2016-01-08 | Keenan Capital GP, LLC | 10% Owner | 150,000 | $13.80 | $2.1M | +20.0% | SEC |
| 2016-01-06 | Clarity Ventures, L.P. | 10% Owner | 60,179 | $13.76 | $828,249 | +1868.3% | SEC |
Insider sales
| Filed | Insider | Role | Shares | Avg price | Value | Type | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-24 | DUCA MAURICE J | 10% Owner | 9,856 | $218.87 | $2.2M | Pre-planned (10b5-1) | SEC |
| 2026-08-20 | Eaton Timothy Mathias | CFO | 373 | $202.61 | $75,574 | Pre-planned (10b5-1) | SEC |
| 2026-08-20 | DUCA MAURICE J | 10% Owner | 7,001 | $213.52 | $1.5M | Pre-planned (10b5-1) | SEC |
| 2026-08-20 | DUCA MAURICE J | 10% Owner | 8,056 | $203.53 | $1.6M | Pre-planned (10b5-1) | SEC |
| 2026-08-18 | DUCA MAURICE J | 10% Owner | 5,600 | $195.89 | $1.1M | Pre-planned (10b5-1) | SEC |
| 2026-08-18 | DUCA MAURICE J | 10% Owner | 15,800 | $200.11 | $3.2M | Pre-planned (10b5-1) | SEC |
| 2026-08-17 | Trigg William Shane | CEO | 2,057 | $205.00 | $421,685 | Pre-planned (10b5-1) | SEC |
| 2026-08-14 | DUCA MAURICE J | 10% Owner | 6,693 | $198.93 | $1.3M | Pre-planned (10b5-1) | SEC |
| 2026-08-14 | DUCA MAURICE J | 10% Owner | 14,707 | $197.28 | $2.9M | Pre-planned (10b5-1) | SEC |
| 2026-08-12 | Pickering Evan | Officer | 463 | $200.66 | $92,904 | Pre-planned (10b5-1) | SEC |
| 2026-08-12 | DUCA MAURICE J | 10% Owner | 5,442 | $201.13 | $1.1M | Pre-planned (10b5-1) | SEC |
| 2026-08-12 | DUCA MAURICE J | 10% Owner | 15,958 | $199.22 | $3.2M | Pre-planned (10b5-1) | SEC |
| 2026-08-10 | DUCA MAURICE J | 10% Owner | 5,809 | $198.44 | $1.2M | Pre-planned (10b5-1) | SEC |
| 2026-08-10 | DUCA MAURICE J | 10% Owner | 15,591 | $194.65 | $3.0M | Pre-planned (10b5-1) | SEC |
| 2026-08-07 | Pickering Evan | Officer | 661 | $200.49 | $132,524 | Pre-planned (10b5-1) | SEC |
Showing the latest 15 of 194 sales of $50,000+ since 2016.
Compiled automatically from public SEC filings. Not investment advice. Get every new insider purchase in the daily report.
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